Open to opportunities

Caro N

@caron

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Senior marketing leader driving product-led growth, ABM, and cross-channel demand generation.

Germany

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What I'm looking for

I seek a senior marketing role where I can lead product and go-to-market strategy, build ABM and cross-channel campaigns, collaborate with global teams, and drive measurable pipeline and revenue growth.

I am a senior marketing professional with 10+ years of international experience across SaaS, tech, and B2B, specializing in product, brand and content marketing. I have a proven record building ABM frameworks, leading global cross-functional teams, launching product messaging and campaigns that accelerated pipeline and revenue.

My strengths include translating complex product features into compelling value propositions, designing scalable workflows and project management systems, and executing multi-format go-to-market strategies. I am multilingual, data-informed, and committed to continuous learning and collaboration to drive measurable business impact.

Experience

Work history, roles, and key accomplishments

Current

Marketing, Brand & Product Strategist

Current

Freelance

Oct 2023 - Present (2 years)

Provide global marketing, brand, and product strategy consulting, defining personas, end-to-end campaign strategies, and cross-channel demand-gen and nurturing workflows to drive growth.

Go To Market Strategy Personas Campaign Strategy Demand Generation Marketing Automation Messaging

Senior Content & Product Marketing Manager

EQS Group - AlgoMarketing

Jun 2025 - Jul 2025 (1 month)

Led content and product marketing for Compliance Cockpit, built an ABM program from scratch, and executed H2 global campaign planning to improve demand-gen and campaign ROI.

Content Marketing Product Marketing ABM Campaign Management Asana Demand Generation ROI Tracking Cross Functional Collaboration

Product Marketing Specialist

3SS - 3 Screen Solutions

Apr 2022 - Aug 2023 (1 year 4 months)

Managed cross-team marketing initiatives, led the website relaunch, mapped customer journeys and built a unified 360° customer profile to enable ABM and improve engagement.

Product Marketing Website Launch Customer Journey Mapping ABM Enablement Content Creation Messaging

EMEA Brand & Product Marketing

Citizen Systems Europe

Feb 2018 - Mar 2022 (4 years 1 month)

Led EMEA brand and marcom initiatives across sales, CRM and agencies, delivered 40+ marcom projects, standardized event workflows and launched a Healthcare line on Amazon to increase visibility and efficiency.

Brand Marketing Marcoms Event Management Process Optimization Agency Management

Senior Project Manager - BMW Masters

VOKDAMS

Sep 2014 - Nov 2014 (2 months)

Managed planning, sourcing, budgeting and delivery for the BMW Masters golf event, directing agencies and vendors and implementing a guest management system for 300+ guests.

Event Management Budgeting Vendor Management Guest Management Project Planning

Marketing, Communications & Events Executive

Shine Lounge

Sep 2010 - Jul 2011 (10 months)

Planned and executed marketing concepts and events end-to-end, managed budgets, PR, sponsors and online/offline campaigns to drive attendance and brand consistency.

Event Planning PR Campaign Execution Sponsorship Management Marketing Communications