Open to opportunities

Kate Donahue

@katedonahue

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Experienced product marketer with a focus on growth and strategy.

Germany

Message

What I'm looking for

I'm looking for a dynamic role where I can leverage my marketing expertise to drive product growth and enhance customer engagement.

I'm a passionate product marketer with a proven track record of driving growth and engagement in various tech startups and SaaS companies. Currently, I serve as the Head of GTM at Ellipsus, where I successfully grew our user base from 0 to 70,000 users with a focus on product-led growth and lifecycle marketing. My experience spans across multiple roles in product marketing, where I've led initiatives that have garnered significant media attention and user retention.

Previously, I held leadership positions at Superlist and Pitch, where I was instrumental in launching products and establishing key marketing functions. My strategic approach to product marketing includes user research, roadmap planning, and effective communication strategies that resonate with target audiences. I thrive in collaborative environments and enjoy building teams that drive results.

Experience

Work history, roles, and key accomplishments

Current

Head of GTM

Current

Ellipsus

Jul 2023 - Present (2 years)

Joined as employee #6, taking the company from early alpha to open beta. Responsible for all marketing activities, including product marketing, product-led growth, lifecycle marketing, paid media, and pricing and packaging. Grew userbase from 0–70,000 users with minimal budget.

Product Marketing Product Led Growth Lifecycle Marketing Paid Media Pricing And Packaging Product Management User Research Customer Support Product Analytics Roadmap Planning

Head of Product Marketing

Superlist

Sep 2022 - Present (2 years 10 months)

Went from angel investor and advisor to full-time employee to assist during a critical rebuilding period. Responsible for all product marketing activities, including product-led growth, beta management, and monetization. Established and scaled key customer support processes.

Product Marketing Product Led Growth Beta Management Monetization Customer Support Team Management Product Strategy User Research Product Analytics

Head of Product Marketing

Pitch

Jun 2019 - Present (6 years 1 month)

Joined as employee #31. Led Pitch’s year-long private beta and global launch. Responsible for all product marketing activities, including positioning and ICP identification, beta management, case studies, and product campaigns. Established key functions, including customer support, user research, and sales enablement.

Product Marketing Positioning)Beta Management Customer Support User Research Sales Enablement Team Management

Senior Product Marketing Manager

Babbel

Dec 2018 - Present (6 years 7 months)

Responsible for special revenue programs, including referral schemes, student discounts, and shared family plans. Managed and optimized these programs to drive user acquisition and retention.

Product Marketing Referral Programs Student Discounts User Acquisition Retention

Director of Marketing

ChartMogul

Nov 2017 - Present (7 years 8 months)

Responsible for all marketing and GTM activities, including product marketing, event management, pricing and packaging, and sales enablement. Led a switch from customer-based to revenue-based pricing that resulted in 148.9% MRR retention and significant account expansion.

Marketing Go To Market Strategy Product Marketing Event Management Pricing And Packaging Sales Enablement Account Expansion

Various Roles

Various Things

Jan 2007 - Present (18 years 6 months)

General responsibilities included product, content, and customer marketing, as well as account management and new business development. Worked with clients such as Microsoft, VMware, and IBM.

Product Marketing Content Marketing Customer Marketing Account Management Business Development

Education

Degrees, certifications, and relevant coursework

University of Central Florida

B.A. Advertising / Public Relations, Advertising / Public Relations

Studied Advertising and Public Relations at the University of Central Florida. Gained foundational knowledge in marketing, communications, and strategic planning.