At Lake.com, I own full-funnel marketing for a travel marketplace, connecting search, paid, organic, lifecycle, conversion, and retention to measurable bookings and revenue per visitor.
I built the marketing operating system across funnel stages, SOPs, workflows, and dashboards, and direct channel strategy, budget allocation, marketing technology, and attribution improvements. I also hire and coach a data-focused team while leading quarterly planning and budget accountability.
At ReTreet Resort, I shifted direct bookings by 80% in six months, doubled ROI while cutting marketing spend by 50%, and helped generate $700K in second-year revenue. I also led influencer partnerships with more than 50 creators, launched Alabama's first Influencer Marketing Conference, and built CRM and Google Analytics 4 reporting that saved hundreds of weekly labor hours.
Across Detailxperts and the Mountain Lakes Chamber of Commerce, I've led distributed teams, produced video content that secured a $300K contract, and delivered tourism programs that generated more than $1M in travel spending. I turn authentic storytelling, community building, and performance data into trusted brands and measurable growth.
