Open to opportunities

Stacy Wene

@stacywene

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Marketing director and brand strategist driving enterprise growth through integrated, measurable demand-generation.

United States

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What I'm looking for

I’m looking to lead enterprise brand and demand-generation strategy across multi-location teams—partnering with executives and operators to build scalable marketing programs, improve website and conversion performance, and drive measurable revenue and engagement growth.

I’m an enterprise marketing leader with 20+ years building and executing brand, communications, and growth strategies across complex multi-location B2B and B2C organizations. I translate business strategy into focused marketing priorities, align independent operators and location teams with brand standards, and partner with executive leadership to drive measurable impact on revenue, client acquisition, and engagement.

As Director of Brand & Marketing at Spacious Skies Campgrounds, I own enterprise brand strategy and multi-location execution—building scalable programs, messaging architecture, and communications standards that property-level teams can activate locally. I manage annual marketing planning, budget, KPI reporting, and performance measurement across the portfolio, delivering 16.4% YoY revenue growth, 4.5% occupancy growth, and 3.4% RevPAS improvement, plus 6.5% YoY website growth with increased loyalty engagement.

Previously, I served as Regional Marketing Manager at KOA for 11 locations, developing integrated campaigns across digital, social, email, partnerships, and onsite channels while leveraging segmentation and performance analytics to optimize targeting and conversion. Earlier roles included Marketing Manager positions where I managed major budgets, supported sales enablement and demand generation, grew website performance, and led employer and community partnership programs—pairing brand stewardship with customer and talent-focused communications.

Experience

Work history, roles, and key accomplishments

Current

Director of Brand & Marketing

Current

Spacious Skies Campgrounds

Sep 2024 - Present (1 year 9 months)

Owned enterprise brand strategy and multi-location marketing execution, aligning brand positioning, messaging standards, and scalable local program support with company growth goals. Drove 16.4% YoY revenue growth, 4.5% occupancy growth, and 3.4% RevPAS improvement, contributing to 6.5% YoY website growth and increased loyalty engagement through SEO, conversion optimization, and lifecycle marketin

Brand Strategy Positioning Demand Generation KPI Reporting SEO Conversion Optimization Lifecycle Marketing Marketing Budget Management Content Strategy Performance Measurement

Regional Marketing Manager

Kampgrounds of America (KOA)

Mar 2022 - Sep 2024 (2 years 6 months)

Served as primary marketing partner for 11 locations, translating enterprise strategy into localized programs aligned to regional growth priorities. Developed and optimized integrated campaigns across digital, social, email, partnerships, and onsite channels to improve targeting and conversion using segmentation, behavioral insights, and performance analytics.

Audience Segmentation Behavioral Analytics Lead Generation Email Marketing Social Media Marketing Performance Analytics Vendor Management

Marketing Manager

Bobcat Enterprises, Inc.

Aug 2016 - Mar 2022 (5 years 7 months)

Developed and executed integrated marketing and go-to-market strategies across nine dealership locations in multiple markets, balancing enterprise brand alignment with localized execution. Managed an $800K annual marketing budget and supported demand generation and sales enablement, driving 58% YoY website-session growth, 72% growth in new users, and a 32% increase in pageviews.

Go To Market Planning Sales Enablement Demand Generation Website Strategy SEO Digital Experience Optimization Budget Management Partner Marketing

Marketing Manager

Sharefax Credit Union, Inc.

Mar 2001 - Aug 2016 (15 years 5 months)

Led marketing strategy, brand positioning, member communications, and product marketing for a regulated financial services organization, contributing to asset growth from $103M to $330M over 15 years. Managed $160K–$280K annual marketing investments and built employer/community partnerships across 480+ organizations, increasing participation from 15% to 48% while leveraging CRM and marketing autom

Marketing Strategy Positioning Member Communication Product Marketing CRM Automation Employer Branding Community Partnership Budget Management