Open to opportunities

Kendra Lee

@kendralee1

Senior marketing director blending brand strategy with performance systems to scale acquisition, conversion, and retention.

United States

Message

What I'm looking for

I’m looking to lead brand-to-revenue marketing systems—owning growth strategy, full-funnel performance, and marketing operations—while collaborating cross-functionally to turn analytics into scalable acquisition, conversion, and retention results.

I’m a senior marketing leader with 15+ years of experience driving measurable growth across fitness, wellness, and lifestyle brands. I lead at the intersection of brand, performance, and operations—building marketing systems that connect acquisition, conversion, retention, and revenue.

As Director of Content & Creative and Social Media Director, I’ve delivered strong year-over-year results by aligning cross-functional teams, improving funnel efficiency, and translating data into clear strategic action that scales growth. I’ve led omnichannel marketing strategy across a multi-brand portfolio, including ownership of performance, creative, reporting, and partner activations.

I’m especially proud of scaling platform-attributed membership acquisition by 283% YoY while reducing blended CPA by 57%, and growing paid-driven Free Pass lead generation 12x YoY through campaign optimization and stronger messaging alignment. I build campaign planning frameworks and performance dashboards to strengthen lead-to-sale visibility and accountability—so strategy turns into revenue.

Experience

Work history, roles, and key accomplishments

Current

Director of Content & Creative

Current

Urban Adventures Companies, Inc.

Mar 2025 - Present (1 year 3 months)

Led omnichannel marketing strategy and campaign execution across a multi-brand portfolio (VIDA Fitness, SweatBox, Aura spa, Bang Salon, VIDA Pilates, Penthouse Pool Club), driving 283% YoY growth in platform-attributed membership acquisition while reducing blended CPA by 57%. Owned a $660K annual marketing budget and built campaign planning frameworks and performance dashboards that improved lead-

Growth Marketing Brand To Revenue Systems Marketing Campaign Execution Paid Media Optimization Marketing Operations Budget Ownership

Social Media Director

Urban Adventures Companies, Inc.

Mar 2022 - May 2025 (3 years 2 months)

Grew VIDA’s total social audience by approximately 85%, adding 7,184 net new followers (including 5,911 on Instagram) and generating 12.7M+ impressions and 84K+ engagements across Instagram, TikTok, and YouTube. Directed multi-channel social and content strategy, building platform-specific storytelling frameworks and operating processes that scaled output while supporting year-over-year reach, eng

Social Media Growth Content Strategy Platform Storytelling Creative Direction Performance Informed Iteration Cross functional Leadership Membership Conversion

Marketing & Creative Manager

Recreational Boating & Fishing Foundation

Jan 2016 - Jan 2022 (6 years)

Led national integrated marketing to grow participation in recreational boating and fishing, developing and producing creative across print, television, digital, and social channels, including a high-profile Disney Parks partnership with in-park activations and co-branded content. Managed agency and vendor relationships, creative approvals, budgets, and timelines, and used analytics and performanc

Integrated Marketing Partnership Development Marketing Analytics Campaign Optimization