Open to opportunities

Sarah Sayyari

@sarahsayyari

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Experienced marketing manager with a focus on digital strategy.

Canada

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What I'm looking for

I am seeking a dynamic role in a collaborative environment where I can utilize my marketing expertise to drive impactful campaigns and foster community engagement.

I am a Senior Marketing Manager with a strong background in digital strategy and content management. My experience includes overseeing the rebranding and remodeling of Inspire Health's website, where I collaborated with executives and third-party developers to ensure a seamless launch ahead of schedule. My efforts improved user experience significantly, streamlining processes that enhanced client engagement.

In my previous roles, I have successfully managed mass communications for large audiences, achieving an impressive open rate of 48% through targeted email campaigns. My work in fundraising has also been impactful, helping to raise over $500,000 for charitable events. I am passionate about leveraging my skills in social media management and analytics to drive organizational growth and community engagement.

Experience

Work history, roles, and key accomplishments

Senior Marketing Manager

Inspire Health Supportive Cancer Care

Jan 2021 - Dec 2024 (3 years 11 months)

Oversaw the remodelling and rebranding of inspirehealth.ca, collaborating with executives, web developers, designers, and marketing agencies, resulting in a seamless launch ahead of schedule. Managed all website content, updates, and analytics, and created mass communications using MailChimp, achieving a 48% average open rate.

Content Management Google Analytics Mailchimp Social Media Management Fundraising Project Management Copywriting SEO

Graduate Research Assistant

University of British Columbia

Jan 2020 - Dec 2021 (1 year 11 months)

Reported directly to the Director of The UBC Journalism Department, Dr. Alfred Hermida, and conducted data collection and SEO related research for the Google News Initiative Project. Served as a member of the 2020 Peabody Multimedia Committee.

Data Collection SEO Research Google News Initiative Research Data Analysis Journalism

Laboratory Operations Coordinator

BC Cancer

Jan 2018 - Dec 2019 (1 year 11 months)

Responded to emergency alerts concerning laboratory equipment and facilities, and conducted inventory for laboratory, chemical, and safety supply orders. Oversaw employee on-boarding procedures, including training and security permissions, and managed organizational charts and safety protocols.

Laboratory management Inventory Management Employee Onboarding Data Management

Project Coordinator

University of British Columbia

Jan 2016 - Dec 2017 (1 year 11 months)

Served as the primary researcher for the Access to Oncology Physical Rehabilitation Services in BC project, successfully proposing and defending research methodology to the UBC Faculty of Medicine Research Committee. Corresponded with public practice rehabilitation professionals to obtain a 96% response rate and authored reports and publications, presenting findings at The Canadian Cancer Research

Project Management Data Collection Data Analysis Research Methodology SPSS

Education

Degrees, certifications, and relevant coursework

University of British Columbia

Master of Journalism, Journalism

Studies focused on public policy, media law, investigative journalism, and journalistic ethics. This program provided a comprehensive understanding of the media landscape and ethical considerations in reporting.

University of British Columbia

Master of Science, Population Health

Grade: 92% average

Studies focused on population health statistics, public policy, and quantitative and qualitative research methods. Achieved a 92% average, demonstrating strong analytical and research capabilities.

University of British Columbia

Bachelor of Kinesiology, Kinesiology

Grade: 89% average

Studies focused on health science and public health, anatomy and physiology, and contemporary health. Achieved an 89% average, building a strong foundation in human health and movement.