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Open to opportunities

Darene Cole

@darenecole

Dynamic marketing manager with expertise in digital strategy and analytics.

Canada

What I'm looking for

I seek a collaborative environment that values innovation and offers opportunities for professional growth.

I am a results-driven marketing manager with a strong background in digital strategy and analytics. Currently, I lead marketing initiatives at AutoCanada, where I coordinate the planning and execution of campaigns, analyze data for insights, and implement innovative marketing strategies. My experience includes managing a diverse portfolio of clients and projects, ensuring that each campaign is tailored to meet specific needs and objectives.

With a Master of Business Administration in progress and a Bachelor of Commerce focused on International Business, I have developed a keen understanding of market dynamics and consumer behavior. My previous roles have equipped me with the skills to manage website development projects, conduct competitive research, and deliver impactful presentations. I am passionate about leveraging data to drive marketing success and enhance customer engagement.

Experience

Work history, roles, and key accomplishments

AC
Current

Marketing Manager

AutoCanada- Collision Centres

May 2022 - Present (3 years)

Coordinated the planning, execution, and monitoring of marketing campaigns. Provided support in the development and implementation of new marketing strategies and compiled monthly reports and analyzed data for insights.

DI

Website Project Coordinator

D2C Media/Strathcom Media Inc

Jun 2021 - Apr 2022 (10 months)

Managed and monitored over 20 website development projects. Trained and supervised new team members as part of the onboarding process and reviewed over 20 staging websites, providing feedback to other team members.

SI

Online Marketing Manager

Strathcom Media Inc

Sep 2019 - May 2021 (1 year 8 months)

Managed a portfolio of over 30 French and English clients. Prepared and conducted monthly website performance reports and calls with clients using data from Google Analytics.

SI

Bilingual Content Writer/Strategist

Strathcom Media Inc

Jul 2017 - Apr 2019 (1 year 9 months)

Conducted onboarding calls to educate clients on services and products. Led monthly client calls to review organic website performance and provided recommendations.

U(

Communications Assistant

University of Alberta, Information Services and Technology (

Jun 2016 - Dec 2016 (6 months)

Wrote articles and created weekly staff newsletters with relevant departmental information. Improved written communication skills while conducting monthly interviews with staff members.

AE

International Services Marketing Asst.

Alberta Education

Sep 2015 - Dec 2015 (3 months)

Developed communication skills while creating various marketing documents such as brochures and presentations. Organized different activities including International Education Week and delegate visits.

WS

French Peer Writing Tutor

Writing Centre: University of Alberta-Campus Saint-Jean

Sep 2013 - Dec 2014 (1 year 3 months)

Reviewed and recommended improvements to French written assignments for approximately 25 students. Led and promoted the “Project Tandem 2014” to enhance English and French conversational skills.

ÉT

Assistant in the Business Department

École Multinationale de Télécommunications

Jun 2014 - Aug 2014 (2 months)

Prepared two business plans for student and intern residences to be submitted to the World Bank for funding. Developed critical professional business communication skills by devising transmittal letters and protocol agreements.

Education

Degrees, certifications, and relevant coursework

University of Alberta logoUA

University of Alberta

Master of Business Administration (MBA), Management, Innovation and Entrepreneurship

Focused on management, innovation, and entrepreneurship. Actively participated in the 8-month Creative Destruction Lab program.

University of Alberta logoUA

University of Alberta

Bachelor of Commerce, International Business

Majored in International Business, completing a 1-year Cooperative Education program. Participated in an exchange program to Navarra, Spain for one semester and a 10-day study tour to China.

Tech stack

Software and tools used professionally

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