Darene Cole
@darenecole
Dynamic marketing manager with expertise in digital strategy and analytics.
What I'm looking for
I am a results-driven marketing manager with a strong background in digital strategy and analytics. Currently, I lead marketing initiatives at AutoCanada, where I coordinate the planning and execution of campaigns, analyze data for insights, and implement innovative marketing strategies. My experience includes managing a diverse portfolio of clients and projects, ensuring that each campaign is tailored to meet specific needs and objectives.
With a Master of Business Administration in progress and a Bachelor of Commerce focused on International Business, I have developed a keen understanding of market dynamics and consumer behavior. My previous roles have equipped me with the skills to manage website development projects, conduct competitive research, and deliver impactful presentations. I am passionate about leveraging data to drive marketing success and enhance customer engagement.
Experience
Work history, roles, and key accomplishments
Marketing Manager
AutoCanada- Collision Centres
May 2022 - Present (3 years)
Coordinated the planning, execution, and monitoring of marketing campaigns. Provided support in the development and implementation of new marketing strategies and compiled monthly reports and analyzed data for insights.
Website Project Coordinator
D2C Media/Strathcom Media Inc
Jun 2021 - Apr 2022 (10 months)
Managed and monitored over 20 website development projects. Trained and supervised new team members as part of the onboarding process and reviewed over 20 staging websites, providing feedback to other team members.
Online Marketing Manager
Strathcom Media Inc
Sep 2019 - May 2021 (1 year 8 months)
Managed a portfolio of over 30 French and English clients. Prepared and conducted monthly website performance reports and calls with clients using data from Google Analytics.
Inventory Support
Strathcom Media Inc
Apr 2019 - Aug 2019 (4 months)
Analyzed and solved up to 15 inventory issues via phone and email daily. Streamlined and prioritized client's requests to improve work efficiency and created documentation on troubleshooting specific issues.
Bilingual Content Writer/Strategist
Strathcom Media Inc
Jul 2017 - Apr 2019 (1 year 9 months)
Conducted onboarding calls to educate clients on services and products. Led monthly client calls to review organic website performance and provided recommendations.
Communications Assistant
University of Alberta, Information Services and Technology (
Jun 2016 - Dec 2016 (6 months)
Wrote articles and created weekly staff newsletters with relevant departmental information. Improved written communication skills while conducting monthly interviews with staff members.
International Services Marketing Asst.
Alberta Education
Sep 2015 - Dec 2015 (3 months)
Developed communication skills while creating various marketing documents such as brochures and presentations. Organized different activities including International Education Week and delegate visits.
French Peer Writing Tutor
Writing Centre: University of Alberta-Campus Saint-Jean
Sep 2013 - Dec 2014 (1 year 3 months)
Reviewed and recommended improvements to French written assignments for approximately 25 students. Led and promoted the “Project Tandem 2014” to enhance English and French conversational skills.
Assistant in the Business Department
École Multinationale de Télécommunications
Jun 2014 - Aug 2014 (2 months)
Prepared two business plans for student and intern residences to be submitted to the World Bank for funding. Developed critical professional business communication skills by devising transmittal letters and protocol agreements.
Education
Degrees, certifications, and relevant coursework
University of Alberta
Master of Business Administration (MBA), Management, Innovation and Entrepreneurship
Focused on management, innovation, and entrepreneurship. Actively participated in the 8-month Creative Destruction Lab program.
University of Alberta
Bachelor of Commerce, International Business
Majored in International Business, completing a 1-year Cooperative Education program. Participated in an exchange program to Navarra, Spain for one semester and a 10-day study tour to China.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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