Open to opportunities

Marco Cheng

@marcocheng

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Strategic, data-driven marketing leader delivering measurable digital growth.

Canada

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What I'm looking for

I seek a collaborative, growth-oriented marketing role where I can lead digital strategy, optimize performance, and scale user acquisition while mentoring teams and improving cross-functional execution.

I am a strategic, data-driven marketing manager with 6+ years of experience driving growth across digital channels, campaigns, and content strategy. I combine creative marketing, performance optimization, and cross-functional collaboration to improve acquisition, engagement, and attribution—leading initiatives that produced a 23% rise in organic lead generation, a 33.5% boost in customer engagement, and improved email open and click rates significantly.

My background spans agency collaboration, web and CRM projects, event-driven business development, and team leadership across education, real estate, telecommunications, media production, and arts sectors. I excel at turning insight into action—optimizing paid and owned channels (Google Ads, Meta Ads, email), building go-to-market plans, and scaling user acquisition and engagement through targeted strategies and strong stakeholder alignment.

Experience

Work history, roles, and key accomplishments

Current

Marketing Director

Current

LunchME

Jan 2025 - Present (11 months)

Led brand positioning and growth for an AI networking startup, acquiring 2,000+ users in six months through campus campaigns, ambassadors, and referral programs targeted at students and young professionals.

Growth Marketing Positioning Social Media Referral Programs Campus Marketing Content Strategy User Acquisition Analytics

Current

Grand Volunteer

Current

Vancouver Art Gallery

Apr 2024 - Present (1 year 8 months)

Engage visitors and provide gallery services as an ambassador, supporting community outreach, hospitality, and assisting with art sales and rentals since April 2024.

Community Outreach Hospitality Arts Administration Sales Support Public Speaking Volunteer coordination

Marketing Manager

GEC Living Ltd.

Jul 2024 - May 2025 (10 months)

Developed and executed comprehensive marketing strategies for education and real estate services, increasing engagement by 33.5% through site and campaign optimizations while managing budget and cross-channel performance.

Digital Marketing SEO SEM Email Marketing Content Strategy Campaign Optimization Analytics CRM

Business Development Manager

VISPARK Edtech Ltd.

Jan 2023 - May 2024 (1 year 4 months)

Built business operations and partnerships from ground up, onboarding 40+ partners and establishing an offline education centre with 100+ families enrolled annually while improving customer satisfaction by 12%.

Business Development Go To Market Partnerships Customer Research Adobe Photoshop Adobe Illustrator Operations Stakeholder Management

Marketing Manager

China Unicom Global Ltd.

Mar 2020 - Aug 2022 (2 years 5 months)

Led online marketing campaigns and media buying to support sales during COVID-19, driving 50,000+ social followers per quarter and managing promotional procurement and agency collaborations to maintain margins.

Campaign Management Media Buying Agency Management Social Media Growth Budget Management Procurement Content Creation

Marketing Operations Officer

NM Media Production Ltd.

Jul 2019 - Feb 2020 (7 months)

Coordinated film production projects and creative media operations, assisting on 5+ projects per quarter and editing video demos to support production and client showcases.

Production Coordination Video Editing Creative Writing Project Management Presentation

Marketing Intern

Tang Contemporary Art

Feb 2019 - Jun 2019 (4 months)

Produced bilingual press releases and supported Art Basel HK exhibition setup, driving daily visitor attendance of 100+ and providing docent services to enhance visitor experience and sales referrals.

Public Relations event support Bilingualism Sales Support

Education

Degrees, certifications, and relevant coursework

City University of Hong Kong

Master of Arts, Creative Media

Activities and societies: Curatorship Board; International Culture Association; Artist-in-residence

Completed a Master of Arts in Creative Media with involvement in Curatorship Board and International Culture Association; participated in artist-in-residence activities.

Hong Kong Shue Yan University

Bachelor of Arts, Journalism and Mass Communication

Grade: Second Upper (Honours Program)

Activities and societies: Student Association Vice President

Completed a Bachelor of Arts in Journalism and Mass Communication, graduated in the Honours Program (Second Upper) and served as Student Association Vice President.