Open to opportunities

Ladislav Cipka

@ladislavcipka

Message

Digital Operations Specialist focused on scalable marketing automation, tracking accuracy, and CRO execution.

Denmark

Message

What I'm looking for

I’m looking for a role where I can own reliable digital marketing execution—marketing ops, CRM/CMS automation, accurate tracking, and CRO testing—delivering scalable performance. I’m open to remote work and value teams that prioritize data integrity.

I’m a Digital Operations Specialist with 5+ years supporting B2B and B2C marketing execution across enterprise and scale-up environments. I’m strongest where reliable delivery matters: data integrity, tracking accuracy, and automation that runs smoothly at scale.

I execute global initiatives across Sitecore, HubSpot, and paid media platforms, known for stable, scalable operations rather than strategy ownership. I’ve led hands-on CRO and A/B test execution to streamline campaign and lead operations across markets.

In recent roles, I accelerated digital publishing by 56% (45m to 20m per asset) and built a custom Generative AI workflow for SEO-optimized metadata and alt-text. I also configure and deploy A/B tests and CRO experiments, ensuring accurate setup of test variations and tracking parameters.

Across CMS and CRM work, I’ve supported AEM/Sitecore/Umbraco page production, localization, and UAT/defect management, while maintaining QA and delivery integrity (including 120+ newsletter campaigns delivering to 1M+ customers). I bring an operational, “make it work” mindset—while using LLMs to improve metadata generation and workflow efficiency.

Experience

Work history, roles, and key accomplishments

Digital Strategy & Ad Ops Consultant

Purecacao.eu

Jul 2025 - Aug 2025 (1 month)

Ran an agile go-to-market pilot for a niche brand using exploratory paid campaigns across geographic segments to identify early audience affinity signals. Set up paid media foundations including Meta Pixel, event tracking, and catalog setup, and integrated LLMs into reporting to interpret cross-market performance and accelerate campaign asset production.

Paid Media Marketing META Pixels Event Tracking Audience Targeting

Global Digital Experience Specialist

Velux

Oct 2023 - Dec 2024 (1 year 2 months)

Orchestrated high-priority global digital campaigns across 10+ B2B and B2C markets using Sitecore, optimizing user journeys for engagement and brand visibility. Reduced campaign launch times by 56% (45m to 20m per asset) through workflow optimization and AI-generated SEO metadata while executing A/B tests with accurate tracking parameters.

A B Testing CRO Campaign Execution Metadata Paid Media Tagging Tracking & Experiment QA

Inbound Marketing & Data Specialist

Keepit

Apr 2023 - Oct 2023 (6 months)

Executed segmented lead generation using HubSpot and paid ads, ensuring lead quality aligned to MQL/SQL qualification criteria. Synchronized audience data from HubSpot and Salesforce to Google Ads, Meta, and LinkedIn for retargeting, and audited HubSpot lead capture forms to improve conversion paths and data integrity.

HubSpot Salesforce Integration Segmentation Lead Scoring Google Ads Meta Ads LinkedIn Ads Conversion Rate Optimization Data Quality Assurance

Digital Growth Specialist

Capture One

Oct 2022 - Mar 2023 (5 months)

Managed end-to-end production of new localized landing pages in UMBRACO, aligning delivery to SEO best practices across language markets. Ran A/B tests that contributed to a 17% uplift in unique site visits and a 25% increase in CTR, and built retention email automation flows using STRIPO and DRIP.

Umbraco Landing Page Optimization A B Testing CRO Localization Email Automation Stripo Drip Marketing QA

Marketing Automation Specialist

Wunderman Thompson MAP

May 2021 - Apr 2022 (11 months)

Deployed 120+ newsletter campaigns for major global clients (Adidas, Reebok, Nike), delivering to 1M+ customers across EMEA. Supported Salesforce Marketing Cloud builds with personalized HTML email segmentation and performed QA/troubleshooting to ensure 100% delivery accuracy.

Salesforce Marketing Cloud Customer Segmentation Delivery Accuracy Testing

Enterprise Content Specialist (AEM)

Netcompany / Novo Nordisk

Nov 2020 - Apr 2021 (5 months)

Supported production and development of Novo Nordisk global and Nordic affiliate pages during a re-branding project on Adobe Experience Manager (AEM). Coordinated UAT and defect management via JIRA to ensure stable launches, executing technical content delivery aligned to UX best practices.

Adobe Experience Manager UAT coordination JIRA Defect Management Web QA Content Localization Technical Content

Marketing Automation Specialist

Upbeater

Nov 2019 - Nov 2020 (1 year)

Owned end-to-end automation journeys from web through Typeform to Mailchimp CRM logic, including onboarding/application flows. Designed cross-platform data integrations, maintained and troubleshot automation workflows, and validated logic to prevent delivery failures and downtime.

Marketing Automation TypeForm Mailchimp Integration Design Automation QA