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Pilar Galán

@pilargaln

CRM & Customer Engagement Manager at GuruSup, shaping HubSpot lifecycle journeys from lead through customer with automated nurturing and scoring.

Spain

Message

At GuruSup, I managed HubSpot CRM and marketing automation across the customer lifecycle, designing lifecycle stages, segmentation, scoring and behaviour-based communications. I built nurturing and prequalification flows that connected Marketing and Sales, with automated routing based on customer intent.

At Schaman, I implemented and optimized HubSpot as the core CRM ecosystem and defined funnel reporting and revenue-driven attribution. Across B2B SaaS, digital and consumer environments, I’ve worked on customer engagement, multichannel campaigns and lifecycle management in Spain and LATAM.

Experience

Work history, roles, and key accomplishments

Current

Marketing Automation, CRM & Lifecycle Manager

Current

GuruSup

Jan 2026 - Present (9 months)

Managed HubSpot CRM and marketing automation across the customer lifecycle, from Lead and MQL through SQL, Opportunity, and Customer. Designed lifecycle stages, segmentation, scoring, automated workflows, and dashboards for funnel performance and lead quality.

HubSpot CRM Marketing Automation Segmentation Lead Scoring Workflow Automation Data Governance Reporting Dashboarding A B Testing

Marketing & Communications Manager

Schaman

Jan 2022 - Jan 2026 (4 years)

Built and scaled the marketing function and operating model within a B2B SaaS company. Implemented and optimized HubSpot as the core CRM ecosystem, defined KPIs and reporting, and designed multichannel demand-generation and ABM strategies across Spain, LATAM, and Europe.

HubSpot CRM Marketing Strategy Demand Generation ABM KPI Definition Reporting Experimentation Multi channel Marketing

Marketing & Communications Manager

Centribal

Jan 2020 - Jan 2022 (2 years)

Defined and executed multichannel marketing strategy across Spain and LATAM, aligned with business and pipeline goals. Implemented and optimized HubSpot CRM, designed inbound/outbound campaigns, and managed KPIs, reporting, and budget.

HubSpot CRM Marketing Strategy Inbound Marketing Outbound Marketing Email Marketing Paid Media SEO Social Media Content Marketing Webinars PR Budget Management

Social Media Director

Brandelicious

Jan 2017 - Jan 2020 (3 years)

Led the Social Media department and operations for 30+ corporate and consumer brands, including food and hospitality. Designed customer engagement, content, and storytelling strategies, and managed paid media, online reputation, and reporting systems.

Social Media Management Content Strategy Storytelling Paid Media Online Reputation Management Customer Engagement Reporting Team Leadership

Marketing & Social Media Executive

360Experience (Ticketbis / StubHub)

Jan 2015 - Jan 2017 (2 years)

Worked across B2B corporate communication and B2C marketing in an international digital environment. Developed newsletters, email marketing, organic content, and social campaigns for Spain and LATAM, and managed community engagement and online reputation.

Email Marketing Newsletters Social Media Content Creation Community Management Online Reputation Management Market Analysis Reporting

Account Executive & Community Manager

Tinkle

Jan 2012 - Jan 2014 (2 years)

Managed client and media relationships across national and international brands. Developed digital content, community management, and engagement initiatives, with reporting and media tracking, and built early experience in SEO and content optimization.

Account Management Client Relations Media Relations Community Management Content Development SEO Reporting Media Tracking