Santiago Cano
@santiagocano1
I build full-funnel paid media campaigns that generate leads, sales, and measurable growth.
ColombiaWhat I'm looking for
I'm currently building direct-response Meta Ads campaigns for Concept Academy, managing full-funnel lead generation from cold audiences through retargeting and sales.
I create and approve conversion-focused creative, including UGC Reels, carousels, Lead Forms, dynamic ads, and WhatsApp flows. I test, optimize, scale budgets, and report on revenue and lead performance.
Through Concept One, my own events and cultural initiatives venture, I've led 360° project budgets, digital marketing, event logistics, sponsorships, and brand partnerships. I use Meta Ads, TikTok Ads, Google Ads, influencer partnerships, email marketing, WhatsApp campaigns, and organic content to grow visibility and reach.
My background also includes media planning at GroupM and customer experience roles supporting FinTech, TaskUs, and Amazon customers. I bring bilingual Spanish-English communication, CRM experience, technical troubleshooting, and a practical focus on clear solutions.
Experience
Work history, roles, and key accomplishments
Trafficker & Digital Strategist
Concept Academy
Feb 2025 - Present (1 year 7 months)
Design and manage direct-response Meta Ads campaigns focused on sales and lead generation. Build and optimize full-funnel structures, develop audience strategies, and create sales-driven ad creative.
Founder / Project Manager
Concept One
Jun 2013 - Present (13 years 3 months)
Scouted and negotiated venues, built 360° project budgets, and designed digital marketing strategies. Managed end-to-end event logistics and secured sponsorships and brand partnerships.
Customer Service Advocate
Foundever
Nov 2024 - Aug 2025 (9 months)
Handled inbound chats and emails, responding to customer questions, claims, and requests professionally. Resolved issues with a focus on minimizing customer effort and provided app-related troubleshooting.
Customer Service Agent
TaskUs
Jan 2024 - Oct 2024 (9 months)
Managed inbound and outbound chats, calls, and emails. Resolved customer requirements, questions, claims, and service requests, performing daily follow-up and ticket resolution.
Planning & Buying Executive
GroupM (WPP)
Feb 2022 - Oct 2022 (8 months)
Planned strategies across traditional and digital media, optimized client budgets, and implemented advertising campaigns. Prepared monthly KPI reports using Business Manager and IBOPE.
Handled inbound and outbound chats, calls, and emails, responding to customer requirements and requests professionally. Provided effective solutions while minimizing customer effort.
Education
Degrees, certifications, and relevant coursework
ECA College
Advanced Diploma, Marketing and Communications
2017 - 2018
Advanced Diploma in Marketing and Communications from ECA College in Sydney, Australia, from 2017 to 2018.
Embassy English School
English Program – Level C1, English
2016 - 2016
English Program at Level C1 from Embassy English School in Sydney, Australia, from July to December 2016.
ICESI University
Bachelor, International Marketing and Advertising
2011 - 2016
Bachelor in International Marketing and Advertising from ICESI University in Cali, Colombia, from 2011 to 2016.
Lacordaire School
High School Diploma, General Studies
High School Diploma from Lacordaire School in Cali, Colombia, completed in 2011.
Tech stack
Software and tools used professionally
Availability
Location
ColombiaAuthorized to work in
Salary expectations
Job categories
Skills
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