Maria Sanchez

Architected a churn win-back campaign targeting 72 lapsed accounts, segmented lists by contract value, and built Apollo.io sequences. Audited 1,594 Salesforce accounts and 800+ opportunities, surfacing critical data gaps and automating contact data entry across 2,000+ rows.

Built an executive Looker Studio dashboard tracking sales engagement across 107 target accounts. Automated Salesforce to Google Sheets data flows with Zapier, eliminating manual exports and keeping pipeline reporting current.

Owned paid and organic social end to end across Meta, Instagram, and TikTok, managing a ~$10K/month acquisition budget and generating ~4,000 monthly leads. Produced in-house short-form video creative that cut cost per lead from ~$200 to ~$15, and ran sprint-based experiments on creative, messaging, and landing flows.

Maintained CRM integrity across 300+ client records in Redtail, Wealthbox, and Black Diamond through cleansing, de-duplication, tagging, and segmentation, supporting 100+ accounts in a regulated environment.

Developed sponsorship proposals and activation concepts used by the sales team in partner outreach, grounded in market and audience fit analysis.

Activities and societies: VP of Marketing, Design Thinking Club and Business Analytics Club

Pursued a Master of Science in Business Analytics at Babson College, F.W. Olin Graduate School of Business.

Grade: 3.92

Earned a Bachelor of Business Administration in Marketing Management with a GPA of 3.92, graduating Magna Cum Laude from the Honors College.