Open to opportunities

Juliana Higuera Sandoval

@julianahiguerasandov

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Marketing and advertising professional driving digital communities and customer experiences.

Colombia

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What I'm looking for

I’m looking for a marketing/digital role where I can combine community management, copywriting, and basic analytics with customer-focused issue resolution—so I can improve engagement, response times, and campaign performance while growing professionally.

I’m a marketing and advertising professional with experience across customer service, content management, administrative support, and basic data analysis. I combine strong communication with a hands-on approach to operational tasks and campaign follow-up.

In my Customer Experience Specialist role, I managed comprehensive customer experience lifecycle work and helped drive global CSAT scores through agile, high-impact issue resolution. I also optimized digital support ecosystems and internal communication workflows to improve platform response times and efficiency.

As a Community Manager (English), I managed corporate social media platforms—monitoring, classifying, and documenting user interactions and preparing basic reports for user-behavior analysis. I designed and adapted simple graphic pieces for social media and handled high-impact English cases following company protocols using the Office package.

As a Digital Strategist, I supported a political campaign by contributing to persuasive copy, visual piece design, and video editing. I’ve also built experience with SEM paid campaigns, including creating and optimizing campaigns and preparing call and performance reports for international clients.

Experience

Work history, roles, and key accomplishments

Customer Experience Specialist

Shappi

Feb 2026 - May 2026 (3 months)

Managed U.S. customer experience lifecycle to drive global CSAT through agile, high-impact issue resolution. Optimized digital support ecosystems and internal communication workflows to improve platform response times and efficiency.

Customer Experience Management CSAT Issue Resolution Agile Support Workflow Optimization Customer Communications

Community Manager (English)

BRM - Avianca

Oct 2023 - Jan 2026 (2 years 3 months)

Managed corporate social media platforms and monitored, classified, and documented user interactions. Prepared basic reports for user-behavior analysis, designed social media graphic pieces, and handled high-impact English cases following company protocols.

Social Media Management User Behavior Analysis Graphic Design Customer Support Adobe Illustrator Canva Microsoft Office

Digital Strategist

CH Proyectos

Jan 2022 - Jan 2023 (1 year)

Supported a political campaign for the Cajicá City Council by creating visual pieces and performing video editing. Developed persuasive copy and contributed to campaign digital analysis using Google Analytics and PageSpeed Insights.

Digital Strategy Political Campaigns Google Analytics Video Editing Visual Content Creation

Bilingual Agent

Teleperformance

Jan 2019 - Jan 2020 (1 year)

Provided customer service for international clients by registering and updating customer information and case details. Prepared basic call and performance reports and supported work related to SEM and paid campaign optimization.

Customer Service client support Data Entry Case Management Call Reporting performance reporting SEM Campaign Optimization

Education

Degrees, certifications, and relevant coursework

Domestika

Course, Logo Design

Activities and societies: Logo creation and corporate identity design.

Coursework focused on logo creation and corporate identity design.

Fundación Universitaria del Área Andina

Professional in Marketing and Advertising, Marketing and Advertising

2017 - 2022

Activities and societies: Logo creation; brand renewals; website-related creations; design of corporate identity manuals.

Professional program in marketing and advertising, including work on brand identity materials such as logo creation and corporate identity manuals. Also involved in brand renewals and website-related creations.