Angelica BlancoAB
Open to opportunities

Angelica Blanco

@angelicablanco

Experienced marketing professional with expertise in digital strategy and campaign optimization.

Australia

What I'm looking for

Seeking a strategic digital marketing role that leverages my expertise in campaign optimization and data-driven strategies to drive business growth and foster collaborative team environments.

I am a dedicated marketing and advertising professional with a strong background in digital strategy, campaign optimization, and team leadership. My expertise spans multichannel marketing, data analysis, and KPI management, with a proven track record of delivering results-driven campaigns that align with business objectives.

Currently pursuing a Master's in Business Analytics, I bring a data-driven approach to my work, having led teams and collaborated with stakeholders to achieve significant improvements in brand performance and customer engagement. My experience includes developing and executing comprehensive digital marketing strategies across platforms like Google Ads, Facebook, and TikTok, resulting in substantial growth in brand performance and ROI.

I am passionate about leveraging my skills in strategic planning, market research, and digital campaign optimization to drive business success. My professional journey includes roles at leading agencies where I have consistently delivered impactful results, from improving brand visibility to enhancing conversion rates through innovative strategies and meticulous optimization techniques.

Experience

Work history, roles, and key accomplishments

MD
Current

Media Planner

MASS DIGITAL

Feb 2024 - Present (1 year 4 months)

Developed and executed comprehensive digital marketing strategies across various platforms, achieving a 400% growth in brand performance. Conducted detailed campaign performance analysis and collaborated with creative teams to ensure brand alignment.

MS

Andean Digital Marketing Specialist

MABE COLOMBIA SAS

May 2022 - Jul 2023 (1 year 2 months)

Spearheaded brand alignment across Andean retailers, achieving an 11% increase in brand awareness. Executed high-impact digital strategies, resulting in a 7% increase in customer engagement and an 18% rise in conversion rates.

PC

Digital Planner

Publicis One - Starcom Colombia

Sep 2018 - May 2022 (3 years 8 months)

Orchestrated digital objectives aligned with brand goals, achieving a 20% improvement in campaign effectiveness. Managed digital media plans for major brands, resulting in a 25% increase in brand visibility.

GS

HUB Manager

GroupM Colombia - SWIM

Sep 2017 - Mar 2018 (6 months)

Executed and optimized processes for Falabella Holding accounts, achieving a 10% increase in audience interaction. Led campaigns and trained junior team members, boosting productivity by 5%.

GM

Ad Ops Coordinator Senior

GroupM Colombia - M-Platform

May 2015 - Aug 2017 (2 years 3 months)

Managed cross-platform campaign implementations for prestigious brands, achieving a 15% increase in campaign efficiency. Analyzed digital metrics to optimize campaigns and drive business decisions.

GM

Ad Ops Coordinator

GroupM Colombia - M-Platform

Apr 2013 - Apr 2015 (1 year 11 months)

Managed Nestlé Mexico brand campaigns, achieving a 15% improvement in Paid Social campaign efficiency. Developed brand objective proposals and prepared performance reports using analytical tools.

Education

Degrees, certifications, and relevant coursework

Kaplan Business School logoKS

Kaplan Business School

Master, Business Analytics

2025 -

Torrens University logoTU

Torrens University

Diploma, Business (Marketing)

2024 - 2024

Pontificia Universidad Javeriana logoPJ

Pontificia Universidad Javeriana

Specialization, International Management

2019 -

Universidad Politécnico Grancolombiano logoUG

Universidad Politécnico Grancolombiano

Bachelor, Marketing And Advertising

2017 - 2017

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Angelica Blanco - Media Planner - MASS DIGITAL | Himalayas