Angelica Blanco
@angelicablanco
Experienced marketing professional with expertise in digital strategy and campaign optimization.
What I'm looking for
I am a dedicated marketing and advertising professional with a strong background in digital strategy, campaign optimization, and team leadership. My expertise spans multichannel marketing, data analysis, and KPI management, with a proven track record of delivering results-driven campaigns that align with business objectives.
Currently pursuing a Master's in Business Analytics, I bring a data-driven approach to my work, having led teams and collaborated with stakeholders to achieve significant improvements in brand performance and customer engagement. My experience includes developing and executing comprehensive digital marketing strategies across platforms like Google Ads, Facebook, and TikTok, resulting in substantial growth in brand performance and ROI.
I am passionate about leveraging my skills in strategic planning, market research, and digital campaign optimization to drive business success. My professional journey includes roles at leading agencies where I have consistently delivered impactful results, from improving brand visibility to enhancing conversion rates through innovative strategies and meticulous optimization techniques.
Experience
Work history, roles, and key accomplishments
Media Planner
MASS DIGITAL
Feb 2024 - Present (1 year 4 months)
Developed and executed comprehensive digital marketing strategies across various platforms, achieving a 400% growth in brand performance. Conducted detailed campaign performance analysis and collaborated with creative teams to ensure brand alignment.
Andean Digital Marketing Specialist
MABE COLOMBIA SAS
May 2022 - Jul 2023 (1 year 2 months)
Spearheaded brand alignment across Andean retailers, achieving an 11% increase in brand awareness. Executed high-impact digital strategies, resulting in a 7% increase in customer engagement and an 18% rise in conversion rates.
Digital Planner
Publicis One - Starcom Colombia
Sep 2018 - May 2022 (3 years 8 months)
Orchestrated digital objectives aligned with brand goals, achieving a 20% improvement in campaign effectiveness. Managed digital media plans for major brands, resulting in a 25% increase in brand visibility.
HUB Manager
GroupM Colombia - SWIM
Sep 2017 - Mar 2018 (6 months)
Executed and optimized processes for Falabella Holding accounts, achieving a 10% increase in audience interaction. Led campaigns and trained junior team members, boosting productivity by 5%.
Ad Ops Coordinator Senior
GroupM Colombia - M-Platform
May 2015 - Aug 2017 (2 years 3 months)
Managed cross-platform campaign implementations for prestigious brands, achieving a 15% increase in campaign efficiency. Analyzed digital metrics to optimize campaigns and drive business decisions.
Ad Ops Coordinator
GroupM Colombia - M-Platform
Apr 2013 - Apr 2015 (1 year 11 months)
Managed Nestlé Mexico brand campaigns, achieving a 15% improvement in Paid Social campaign efficiency. Developed brand objective proposals and prepared performance reports using analytical tools.
Education
Degrees, certifications, and relevant coursework
Kaplan Business School
Master, Business Analytics
2025 -
Torrens University
Diploma, Business (Marketing)
2024 - 2024
Pontificia Universidad Javeriana
Specialization, International Management
2019 -
Universidad Politécnico Grancolombiano
Bachelor, Marketing And Advertising
2017 - 2017
Tech stack
Software and tools used professionally
Availability
Location
Salary expectations
Social media
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