Sankha Ruwanditha
@sankharuwanditha
I am an ICT Sales Director driving revenue growth and market expansion through strategic business development.
What I'm looking for
I am a results-driven ICT Sales Director with over 15 years of experience in IT and software development, focused on business development, sales leadership and market expansion. I build high-performing teams and strong client relationships to deliver sustained revenue growth.
At recent roles I developed and executed sales strategies that delivered double-digit growth, expanded client bases across new markets, and improved sales process efficiency through CRM optimization. I use HubSpot, Salesforce and analytics to provide full pipeline visibility and better sales forecasting.
I lead cross-functional collaboration between sales, product and marketing to align go-to-market plans and enter new geographies, including Malaysia and Myanmar. I also design and deliver sales training programs that measurably improve team performance.
I bring a strategic, customer-focused mindset, a passion for innovation and a track record of negotiating enterprise and government contracts to drive market penetration and long-term client retention.
Experience
Work history, roles, and key accomplishments
Director, Sales & Market Expansion
Hatchyard (PVT) Ltd
Aug 2024 - Present (1 year)
Developed and executed business development strategies that drove 30% growth in new business acquisition and a 20% YoY revenue increase; improved client retention to 40% through CRM-driven pipeline visibility.
Head of Sales
Bileeta (PVT) Ltd
Sep 2023 - Aug 2024 (11 months)
Led a team of key account managers to increase annual revenue 22% (LKR 140M to LKR 170.8M) and expanded the customer base by 60%, while entering Malaysia and Myanmar markets adding LKR 60M.
Business Development Manager
ZILLIONe Business Solutions (PVT) Ltd
Jul 2022 - Sep 2023 (1 year 2 months)
Identified new revenue streams and led client acquisition and market penetration efforts that improved client productivity and sustained revenue growth.
Business Development Manager
V S Information Systems (PVT) Ltd
Apr 2021 - Jun 2022 (1 year 2 months)
Led client acquisition and negotiated contracts with enterprise and government clients, resulting in meaningful market share growth for the company.
Head of Business Development
E360Interactive (PVT) Ltd
Jul 2015 - Mar 2021 (5 years 8 months)
Led business development and sales efforts, developing strategies that improved sales performance and increased profitability by 22% annually.
Business Development Executive
LankaCom Services (PVT) Ltd
Jun 2014 - Jun 2015 (1 year)
Supported business development initiatives and managed client relationships to drive sales and service adoption across target accounts.
Business Development Executive
Pyxle (PVT) Ltd
Nov 2012 - Jun 2014 (1 year 7 months)
Managed client outreach and contributed to market penetration efforts that supported revenue growth and customer acquisition.
Business Development Executive
The Audio Lab Studios (PVT) Ltd
Mar 2009 - Oct 2012 (3 years 7 months)
Drove business development activities and cultivated client relationships to expand the studio's commercial projects and service contracts.
Education
Degrees, certifications, and relevant coursework
London Metropolitan University
Master of Business Administration, Business Administration
Master of Business Administration (General) with London Metropolitan University, listed for 2025 and associated with study in Colombo, Sri Lanka.
ESoft Metro Campus
Postgraduate Diploma, Strategic Management and Leadership
Postgraduate Diploma (Level 7) in Strategic Management and Leadership from ESoft Metro Campus, affiliated with Pearson London, completed in 2021.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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