Open to opportunities

Davidu Caldera

@daviducaldera

Message

Results-driven Business Development Executive with a client-first mindset.

Sri Lanka

Message

What I'm looking for

I am looking for a dynamic role that fosters growth, collaboration, and strategic impact.

I am a results-driven Business Development professional with over 1.5 years of experience in B2B lead generation, cold outreach, and CRM optimization. My journey has been marked by a commitment to maintaining data integrity and delivering high-quality client-facing campaigns. I thrive in fast-paced environments that value strategic thinking and continuous growth.

At Gapstars, I led lead generation efforts using tools like HubSpot and LinkedIn Sales Navigator, significantly improving lead qualification and conversion rates. My collaboration with cross-functional teams has allowed me to develop targeted sales strategies and deliver data-backed insights that guide outreach planning. I take pride in my ability to craft personalized outreach campaigns that resonate with potential clients, ultimately driving engagement and supporting pre-sales enablement.

Throughout my career, I have demonstrated a strong ability to analyze campaign metrics and refine outreach strategies, contributing to measurable increases in client engagement. My passion for continuous improvement and adaptability has been key to my success in supporting high-impact campaigns and collaborating effectively with diverse teams.

Experience

Work history, roles, and key accomplishments

Current

Business Development Executive

Current

Gapstars

Jan 2025 - Present (6 months)

Led lead generation efforts for key verticals using HubSpot, Apollo, and LinkedIn Sales Navigator, building segmented lead lists and launching tailored cadences. Collaborated closely with leadership and accounts teams to develop vertical-focused sales strategies and uncover up-selling opportunities.

HubSpot Apollo LinkedIn Sales Navigator CRM Management Lead Generation Sales Strategy Data Analysis Campaign Management Cross Functional Collaboration Reporting

Marketing Executive

Enactor

Aug 2024 - Dec 2024 (4 months)

Optimized HubSpot to streamline lead tracking, maintain accurate CRM data, and generate insights for sales strategies. Utilized LinkedIn Sales Navigator, Cognism, Apollo, and Debounce to identify, verify, and target high-potential leads.

HubSpot LinkedIn Sales Navigator Cognism Apollo DeBounce CRM Management Lead Nurturing B2B Sales Google Analytics Hotjar

Marketing Executive

Softlogic

May 2024 - Jul 2024 (2 months)

Conducted detailed market analysis and audience segmentation to identify key market opportunities and inform strategic decision making. Collaborated cross-functionally with creative and promotional teams to deliver results-oriented marketing plans.

Market Analysis Market Segmentation Strategic Planning Cross Functional Collaboration Marketing Planning

Marketing Intern

Unilever

Nov 2023 - May 2024 (6 months)

Leveraged in-depth market research and data analysis to develop highly targeted brand positioning strategies that secured a dominant market share within our target audience. Managed the development of disruptive brand marketing strategies, leveraging cutting-edge digital tools to create a unified brand voice across all channels.

Market Research Data Analysis Positioning)Content Creation Digital Marketing Campaign Management Brand Strategy

Education

Degrees, certifications, and relevant coursework

University of Westminster

Bachelors, Business Information Systems

Studied Business Information Systems, focusing on the intersection of business and technology. Gained knowledge in information systems, data management, and business processes.

Informatics Institute of Technology

Foundation Certificate, Higher Education

Completed a Foundation Certificate in Higher Education, building a strong academic base for further studies. Developed foundational knowledge across various subjects relevant to higher education.