Open to opportunities

Sunita Bal

@sunitabal

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Passionate marketing professional with expertise in customer engagement.

United Kingdom

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What I'm looking for

I am looking for a role that allows me to innovate in marketing strategies while fostering a collaborative and creative work environment.

I am a dedicated marketing professional with extensive experience in managing marketing strategies across various sectors. My journey began with a BA Hons in Business with Marketing from the University of Hertfordshire, where I developed a strong foundation in understanding customer needs and creating effective campaigns. Over the years, I have honed my skills in strategic planning, brand management, and project management, which have allowed me to successfully lead marketing initiatives in both B2B and B2C environments.

Currently, I manage all marketing activities for Kintetsu Worldwide Express in the EMEA region, where I ensure effective communication and collaboration with our Japan HQ. My previous roles at Bolloré Logistics and Cognita Schools have further solidified my ability to drive brand visibility and enhance customer experiences. I take pride in my creativity and organizational skills, which enable me to deliver results within tight deadlines while maintaining a positive public image for the organizations I represent.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

Kintetsu Worldwide Express

Jul 2022 - Present (2 years 11 months)

Managing all marketing activities for the EMEA region, ensuring effective internal communication and promoting regional news to Japan HQ. Responsible for organizing events and campaigns while liaising with headquarters for the latest information.

Marketing Strategy Event Management Internal Communications Project Management Social Media Management Time Management Team Leadership Campaign Development

Marketing Manager

Bolloré Logistics

Mar 2019 - Jul 2022 (3 years 4 months)

Oversaw marketing activities within the department, ensuring timely completion of tasks and effective communication across functions. Managed events and campaigns while collaborating with the Tender Desk for RFI/RFQ responses.

Marketing Management Event Coordination Time Management Campaign Management Team Collaboration

Marketing Manager

Cognita Schools T/A Long Close School

Mar 2017 - Mar 2019 (2 years)

Led the development and management of marketing and admissions strategies to increase pupil enrollment. Responsible for rebranding and enhancing the school's corporate reputation, focusing on effective communication and community engagement.

Marketing Strategy Brand Development Public Relations Community Engagement Communication Strategy Team Leadership

Marketing Manager

Avron Trading Ltd

Nov 2016 - Mar 2017 (4 months)

Managed the marketing strategy for the eCommerce site build using Magento. Developed media toolkits for sales and ensured smooth project management across marketing communications.

Magento Project Management

Group Marketing Manager

Duraflor/SFS Flooring

Aug 2016 - Nov 2016 (3 months)

Developed eCommerce site strategy and customer-focused insights while managing marketing communications and seasonal campaigns for 2017.

Project Management Customer Insights

Marketing Comms & Branding

Bunzl Cleaning & Hygiene Supplies

Aug 2015 - Aug 2016 (1 year)

Focused on developing the BCHS brand and managing marketing communications across all branches, including tender support and product catalogues.

Brand Development Brand Communications

Marketing Manager

CP Cases Ltd

Jun 2011 - Aug 2015 (4 years 2 months)

Developed marketing strategies to meet company objectives, managed PR and marketing communications, and oversaw marketing activities including exhibitions and promotional materials.

Marketing Strategy PR Team Leadership

Senior Marketing Brand Executive

Protocol 1

Jan 2011 - Jun 2011 (5 months)

Managed exhibitions and PR activities, developed social media strategies, and generated new leads while reporting to senior management.

Exhibit Management PR Social Media Strategy Lead Generation Reporting

Marketing Executive

3663 First Food Service

Jan 2011 - Feb 2011 (1 month)

Managed print and digital magazines for dealers, liaised with distributors, and created new ideas for online and print campaigns.

Managed Print Digital Marketing Distributor Liaison Campaign Development Creative Thinking

Consultancy Team Coordinator

Ascend Worldwide Ltd

May 2010 - Oct 2010 (5 months)

Coordinated multiple projects, ensuring client needs were met and reports delivered on time while maintaining in-house systems.

Project Coordination Client Management Reporting Communication Skills Time Management

Marketing and Creative Services Coordinator

Clorox Europe Ltd

May 2007 - May 2010 (3 years)

Maintained the company website, created marketing artwork, and organized promotions while managing communication with international distributors.

Graphic Design Promo Management Distributor Communication Project Management

Customer Services Administrator

Clorox Europe Ltd

Apr 2006 - May 2007 (1 year 1 month)

Processed customer orders and queries, managed invoices and returns, and assisted the marketing department in maintaining client relationships.

Customer Service Order Processing Invoice Management Client Relationship Management Marketing Support

Education

Degrees, certifications, and relevant coursework

University of Hertfordshire

BA Hons, Business with Marketing

2002 - 2006

Studied Business with Marketing, focusing on the integration of marketing strategies within business contexts, and developed skills in market analysis and customer engagement.

Lampton School

AVCE, Business Studies

2000 - 2002

Completed AVCE Business Studies and AS Level Drama, gaining foundational knowledge in business principles and creative expression.

Cranford Community College

GNVQ Intermediate, Business Studies

1999 - 2000

Pursued GNVQ Intermediate in Business Studies, focusing on practical business skills and understanding of business operations.

Cranford Community College

GCSE, General Education

1994 - 1999

Achieved GCSEs in various subjects including Math, English, Science, Media Studies, Sociology, Business Studies, Food Technology, and French, providing a broad educational foundation.