Open to opportunities

Rebecca Savage

@rebeccasavage

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Highly motivated senior marketing and digital professional.

United Kingdom

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What I'm looking for

I am looking for a role that allows me to leverage my extensive marketing experience to drive strategic growth, foster team development, and contribute to innovative marketing solutions.

With over 18 years of immersive strategic marketing experience across diverse B2B and B2C landscapes, I bring a unique blend of insight and drive to every challenge. My passion lies in crafting and executing dynamic marketing, PR content, and communications strategies that elevate a brand's profile and directly translate into tangible business growth and revenue.

I pride myself on my extensive digital marketing capabilities, blending a visionary approach with meticulous analytical ability. I thrive on continuously enhancing brand recognition and solidifying market positioning, consistently adding value and delivering high levels of ROI through impactful marketing campaigns. My dedication extends beyond campaigns; I am committed to a business's overarching objectives and believe in truly understanding the customer journey to craft experiences that resonate.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing & Digital Manager

Current

PPL PRS Ltd

Sep 2017 - Present (7 years 10 months)

Orchestrated comprehensive marketing strategies for PPL PRS and TheMusicLicence, leading a high-performing marketing team to drive significant brand awareness and generate high-quality leads in a major B2B market. Delivered high levels of ROI (600%+) through marketing campaigns in line with the business values, strategic objectives, budget and long-term strategy (3- & 5-year plans).

Marketing Strategy Multi channel Marketing SEO PPC SEM UX Pardot Salesforce Content Marketing Project Management Supplier Management Data Analysis Team Leadership

Marketing Manager

Triflex UK

Mar 2016 - Present (9 years 4 months)

Strategically planned and executed comprehensive marketing campaigns and content strategies, consistently achieving monthly revenue and engagement targets. Successfully developed and launched New Product Development (NPD) campaigns, contributing to 28% sales growth for new product lines.

Marketing Campaigns Content Strategy New Product Development Website Optimization UX Team Leadership Market Intelligence Sales Alignment

Senior Marketing Executive

International Laboratory Services (Huntingdon Life Sciences)

Dec 2013 - Present (11 years 7 months)

Executed strategic marketing initiatives for a scientific and technical department, enhancing brand presence and driving service adoption among top food and pharmaceutical manufacturing companies globally. Pioneered research-driven marketing strategies that identified and leveraged key streams, culminating in the business earning the pharmaceutical industry's 'Award for Outstanding Achievement'.

Strategic Marketing Service Adoption Marketing Research Email Marketing Sales Enablement

Marketing Executive

ESG - Environmental Scientifics Group (NKA Socotec)

Jun 2011 - Present (14 years 1 month)

Influenced and delivered strategic marketing activities across the national business within the scientific testing and compliance industry. Performed marketing activities within strategic campaigns such as content creation, design and imagery, website and digital development, brand awareness and PR and communications.

Strategic Marketing Content Creation Design Brand Awareness PR Communication

Marketing & Events Co-ordinator

University of Derby

Apr 2007 - Present (18 years 3 months)

Worked within the commercial sector of the University, providing marketing support and events management for a range of external customers. Led the end-to-end planning and execution of successful events, exhibitions, and roadshows.

Marketing Support Event Management Event Planning Exhibitions Roadshows Supplier Management

Education

Degrees, certifications, and relevant coursework

Unknown

National Diploma, Photography & Digital Imaging

Completed a National Diploma in Photography & Digital Imaging. This program provided a comprehensive understanding of photographic techniques and digital image manipulation.

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GCSEs, General Studies

Grade: A-C

Achieved 9 GCSEs with grades A-C, demonstrating a strong foundational education across various subjects.

Adobe & Google Digital Garage

Certificate, Graphic Design & Digital Marketing

Obtained an Adobe Certified InDesign & Illustrator certification, showcasing proficiency in graphic design software. Also completed the Google Digital Garage Certificate, enhancing digital marketing skills.

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Award, Mental Health First Aid & Leadership

Received an AA Level 3 / SCQF Level 6 Award in Supervising First Aid for Mental Health, indicating a commitment to mental well-being support. Participated in a Coaching & Leadership Programme, developing leadership and team management skills.