Open to opportunities

Jaimini Karsan

@jaiminikarsan

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Dynamic marketing manager with expertise in digital and brand strategies.

United Kingdom

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What I'm looking for

I am looking for a role that fosters creativity, encourages strategic thinking, and offers opportunities for professional growth within a collaborative team environment.

I am a dynamic and results-driven communications and marketing professional with a versatile blend of strategic, brand, and digital expertise across B2B and B2C sectors, most recently in healthcare. My experience includes executing integrated marketing campaigns that drive lead generation and occupancy growth, particularly in specialized education environments.

At CareTech, I successfully generated over 100 qualified leads per month and achieved a 35% rise in social media engagement through optimized content strategies. My collaborative leadership style and strengths in cross-functional team coordination have allowed me to deliver high-quality outcomes and refine messaging to optimize ROI across various marketing channels.

With a strong background in digital transformation and brand management, I have led significant projects that elevated brand presence and client engagement. I am passionate about leveraging data-driven insights to inform marketing strategies and enhance customer experiences, ensuring alignment with business growth objectives.

Experience

Work history, roles, and key accomplishments

Current

Marketing Manager

Current

CareTech

Jan 2024 - Present (1 year 5 months)

Developed and executed integrated marketing campaigns across 26 specialist autism and SEN schools and colleges, driving sustained lead generation and occupancy growth. Orchestrated stakeholder engagement initiatives involving education leaders, clinical teams, and local authorities to strengthen brand presence and drive targeted outreach.

SEO Paid Media PR Social Media Lead Generation Campaign Management Stakeholder Engagement Google Analytics HubSpot

Digital Marketing Manager

Compass Group / RA Venues

Jan 2019 - Dec 2023 (4 years 11 months)

Headed digital transformation for 32 high-profile cultural and heritage venues across the UK, introducing innovative marketing strategies and digital enhancements. Directed end-to-end website launches, managed digital campaigns, and delivered training to empower internal sales teams.

Digital Transformation Website Launch Wireframing WordPress Umbraco SEO Paid Media

Field Marketing Manager

Vertu Motors

Jan 2023 - Dec 2023 (11 months)

Directed over 25 regionally tailored marketing initiatives aligned with OEM brand guidelines and dealership business goals. Steered regional marketing efforts across 44 car dealerships throughout North and Midlands, overseeing a diverse portfolio of premium and mass-market automotive brands.

OEM Brand Guidelines CRM Event Management Facebook Advertising

Brand Manager

Global Brands

Jan 2018 - Dec 2018 (11 months)

Steered and supervised creative briefings for over 10 key marketing campaigns, ensuring alignment with overarching brand objectives and market positioning. Synthesized consumer behavior insights, such as analyzing social media metrics and shopper basket patterns, to inform strategy.

Creative Briefing Marketing Objectives Positioning consumer behavior Social Media Metrics Budget Management Campaign Development

Product & Marketing Manager

Playtech

Jan 2016 - Dec 2017 (1 year 11 months)

Strengthened cross-border team alignment and campaign synergy through an on-site deployment in Tel Aviv, fostering collaboration and driving improved execution outcomes. Planned and executed product training and sales enablement resources to support internal teams and channel partners.

Campaign Synergy Product Training Sales Enablement Budget Management VIP Engagement Strategies Campaign Planning

Education

Degrees, certifications, and relevant coursework

Leeds University Business School

MSc in International Marketing Management, International Marketing Management

Completed a Master of Science degree focusing on international marketing management. Gained advanced knowledge in global marketing strategies and practices.

Trinity and All Saints College, University of Leeds

BA (Hons) English & Media, English & Media

Earned a Bachelor of Arts with Honors in English and Media. Developed strong analytical and communication skills through the study of literature and media.