Sanchita Singh
@sanchitasingh
I build D2C retention systems that turn customer journeys into repeat revenue.
IndiaWhat I'm looking for
I've built lifecycle and CRM systems across email, WhatsApp, and SMS for D2C brands in wellness, fashion, beauty, babycare, and home textiles.
At IncrementumX, I lead CRM, lifecycle, and retention strategy across a portfolio of D2C brands. My managed accounts have generated ₹4.7Cr+ in documented CRM-attributed revenue, with automated journeys delivering 10x–22x ROI.
At Huts and Looms, I built and optimised full-funnel email and WhatsApp journeys, generating ₹2.45L+ in revenue from journey flows. At Tinycare, I helped grow monthly revenue from ₹80K to ₹1.8L through site UX, content, CRM journeys, and checkout optimisation.
I enjoy building systems that compound: sharper segmentation, useful customer journeys, stronger repeat revenue, and scalable retention programs across Klaviyo, Zoko, Bik.ai, and KwikEngage.
Experience
Work history, roles, and key accomplishments
Working with IncrementumX as a Marketing Consultant, leading CRM, lifecycle and retention strategy across a portfolio of D2C brands.
My work includes:
• Building end-to-end customer journeys across onboarding, abandonment, post-purchase, cross-sell, replenishment and win-back
• Owning segmentation, contact strategy, campaign planning, automation architecture and performance reporting
• Ident
- Planned, created, and optimised full-funnel customer journeys (cart, post-purchase, winback, repeat buyer) across email and WhatsApp, generating ₹2.45L+ in revenue, with an AOV of ₹3.1K and 80+ orders from journey flows (Mar–Apr).
- Ran CRM campaigns across 16+ flows, achieving 7.1x ROI, 48.8% open rate, and ₹1L+ sales from under ₹15K spend.
- Maintained 3–5% monthly organic revenue through SEO-
- Set up and executed WhatsApp CRM using Zoko, including automation flows, broadcasts, and prepaid nudges to increase retention
Helped revamp Tinycare’s digital strategy from product listings and catalog shoots to end-to-end website optimisation
- Created the foundation for performance marketing hired the agency, planned campaigns, tracked ROAS (3.5x), and built creative strategy
- Boosted revenue
I led a team of 30 talented professionals, including content writers, designers, video editors, videographers, photographers, and strategists. I played a pivotal role in assisting brands with planning, managing, and executing end-to-end marketing campaigns and daily social media activities. Additionally, I was responsible for various aspects of business operations, including team management, hirin
Worked as Project Manager at Mad Marketing Media.
Worked as Social Media Strategist at Mad Marketing Media.
Worked as Client Services Manager at Matar Media.
Worked as Content Writer at Matar Media.
Education
Degrees, certifications, and relevant coursework
MICA | The School of Ideas
Advanced Certificate in Digital Marketing and Communications
Issued Feb 2024
Amazon
Learn the fundamentals of sponsored ads
Issued Jun 2024
Christ University, Bangalore
Bachelor of Arts - BA, Mass Communication/Media Studies, English and Psychology
2019 - 2021
Domestika
Project Management for Creatives || A course by Layla Boyd , Project Manager and Producer
Issued Nov 2021
Coursera
Grammar and Punctuation
Issued Jun 2020
Udemy
Clickfunnels & Sales Funnels MASTERY in 2020
Issued Aug 2020
Coursera
Google Ads for Beginners
Issued Jul 2020
SRMPS - Shri Ramswaroop Memorial Public School
High School Diploma, Business/Commerce, General
2017 - 2018
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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