Sneha Pradeep

Owned and launched the global GTM strategy for Emerald, Ultrahuman's biggest app upgrade since launch. Revamped the Performance Lab customer journey across pre-, during, and post-experience touchpoints using email and WhatsApp.

Strategised and executed 1,000+ CRM campaigns across email, push, SMS, and WhatsApp, delivering $5.7M+ in annual GBV. Partnered with product teams to launch Drops, an app-exclusive retention product in UAE, owning the end-to-end GTM launch strategy.

Scaled affiliate marketing with 80+ partnerships, increasing GBV by $500K annually. Executed retention campaigns across key customer segments and optimized SEO through targeted keyword analysis and backlink strategy.

Reduced negative reviews from 3.7% to 1.6% within 6 months. Improved customer experience through global vendor collaboration.

Founded a pet DTC brand; managed procurement, website, social media, and CRM activities.

Managed loyalty programs for 10+ brands across global markets. Launched new customer engagement and gifting products.

Bachelor of Hotel Management degree from Christ University, Bangalore, completed in 2018.

Pre-University education at Christ Junior College, Bangalore, from 2012 to 2014.

Schooling at Bethany High School, Bangalore, from 2002 to 2012.