Open to opportunities

Samywed User

@samyweduser

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Data-driven PPC and marketing automation leader helping brands scale through ruthless experimentation.

Thailand

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What I'm looking for

I’m looking for a role where I can own PPC and marketing automation, run KPI-based experiments, and deliver clear multi-channel reporting—turning data into decisions that help teams plan, execute, and scale.

I’m a Director/Owner focused on Branding and Pay Per Click Advertising, guided by the idea that “If you torture the data long enough, it will confess.” I build performance systems around marketing automation, multi-channel execution, and decision-making through marketing data reporting.

Before leading my own services, I managed and optimized PPC and Amazon advertising at scale—handling about 70 Amazon advertising accounts in a FBA aggregator team, and running PPC campaigns across Amazon digital channels like Sponsored Products, Brands, Display, and DSP. I’m used to turning results into detailed analysis and client-ready presentations, plus recommending listing optimizations and supervising storefront creation and optimization.

My approach connects growth hypotheses to behavior and measurement: I helped launch 30-40 growth experiments per month using the Pirate (AARRR) framework, with ruthless kill/scale testing based on KPIs. I also bring hands-on expertise across analytics and experimentation tools—Google Analytics, A/B testing, AARRR funnel thinking—and I’m certified in Google AdWords (search advertising).

Experience

Work history, roles, and key accomplishments

Current

Director/Owner

Current

Egolicious OÜ

Apr 2018 - Present (8 years 2 months)

Directed Egolicious OÜ’s branding and pay-per-click advertising, building marketing automation and multi-channel campaigns. Manage marketing data reporting, automation setup, and competitive intelligence to plan and execute growth initiatives.

Branding Marketing Automation Multi channel Marketing Google Adwords Marketing Reports Campaign Planning Competitive Intelligence Marketing Project Management

Marketing Manager

Duolingo

Jun 2024 - Dec 2024 (6 months)

Owned marketing data reporting and Google AdWords execution, including automation setup and maintenance. Planned and managed marketing projects through technical tool research and ongoing campaign optimization.

Google Adwords Marketing Reports Marketing Automation Competitive Intelligence Technical Research Marketing Project Management

YABA PPC Specialist

YABA

Jul 2023 - Nov 2023 (4 months)

Managed Amazon advertising accounts for a FBA aggregator, supporting performance across a portfolio of roughly 70 accounts. Contributed to PPC management, optimization, and reporting for ongoing client campaign needs.

Amazon Advertising PPC Management FBA Aggregation Performance Optimization

Senior Account Manager

AMZ Pathfinder

Sep 2018 - Jan 2022 (3 years 4 months)

Managed Amazon advertising accounts across NA and EU marketplaces and optimized PPC campaigns across multiple digital channels. Produced detailed performance analysis and recommendations, and supervised storefront creation and optimization.

Amazon Advertising (PPC)PPC performance reporting Storefront Optimization Listing Optimization

Growth Marketing Analyst

Ladder.io

Mar 2018 - Dec 2018 (9 months)

Helped launch 30–40 growth experiments per month for B2B and B2C clients using data-driven, KPI-based testing. Applied the AARRR framework to design hypotheses, run ruthless tests, and optimize online marketing campaigns across the funnel.

A B Testing Google Analytics PPC Advertising Data Studio Hotjar Unbounce Google Tag Manager

Freelance SEM/PPC Consultant

Freelance

Apr 2015 - Mar 2018 (2 years 11 months)

Delivered search and social PPC services (Google and Facebook), combining targeting signals to reach qualified audiences. Drove conversion rate optimization via ad copy, visuals, and landing-page improvements while troubleshooting tracking and platform feed requirements.

PPC Google Ads Facebook Ads Conversion Rate Optimization Landing Page Optimization Budget Management

Senior Payroll Accounting Analyst

Hewlett Packard Enterprise

Apr 2017 - Feb 2018 (10 months)

Booked payroll transactions, reconciled general ledger accounts, and delivered payroll booking files with analysis and explanations. Supported SOX activities, year-end close work, and accrual calculations for benefits types.

Payroll Accounting General Ledger SOX Accrual Calculations Financial Reporting

Web Copywriter

B3W Group

Sep 2013 - Feb 2014 (5 months)

Created and managed email campaigns and promotional content for multiple gambling websites. Produced SEO-focused content (22 blogs/403 posts) and managed social media accounts through keyword strategy and linking plans.

SEO Strategy Content Production Social Media & Content Management Promo Management

Social Media Manager

RTFX Ltd

Aug 2011 - Sep 2013 (2 years 1 month)

Managed forex trading blog operations and SEO while developing and maintaining social network pages across Facebook, Twitter, and LinkedIn. Led community management and SMO activities, including competitive intelligence, media alerts, and press release writing.

Social Media Management Community Management Competitive Intelligence Media Alerts Press Release Writing Google Analytics WordPress Hootsuite

Fraud Analyst

BetClic Everest Group

Jan 2011 - Jul 2011 (6 months)

Performed KYC and AML checks by requesting and verifying documents, reviewing deposits, and assessing names and financial/gaming patterns. Detected potentially fraudulent behavior, investigated online payment queries, and handled compliance and police requests under relevant regulatory frameworks.

KYC AML Fraud Detection Online Payment Investigations Transaction Monitoring Regulatory Compliance (ARJEL LGA)Police Request Handling