Open to opportunities

Giorgos Evripidou

@giorgosevripidou

Message

I’m an SEM Manager who builds and optimizes data-driven acquisition and market testing campaigns using AI and CRO.

Cyprus

Message

What I'm looking for

I’m looking for a role where I can own SEM/PPC growth, build reliable tracking and dashboards, and run rigorous CRO and A/B testing—using AI automation to move fast while keeping results measurable.

I’m an SEM Manager focused on performance marketing that validates products and accelerates growth. In my latest role at Fifthrow, I planned, launched, and optimized market testing and paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels.

I build end-to-end tracking and analytics infrastructure using Google Tag Manager, then turn the data into decisions through Looker Studio dashboards and conversion-focused landing page optimization. I develop testing frameworks and run A/B tests across creatives, audiences, landing pages, and conversion funnels to improve CTR, CPC, CPA, conversion rate, and ROAS.

I also automate workflows with AI agents for process automation, working within the same workflow context. I use AI-first approaches alongside tools and integrations that connect advertising platforms, analytics tools, and reporting systems.

Across earlier roles—including Media Buyer at Lidolabs, SEM Manager at Libertex, and Digital Marketing roles—I’ve managed PPC and paid social for multiple markets, troubleshot tracking issues, and collaborated closely with strategy, product, innovation, venture-building teams, and clients to define objectives, present results, and recommend next steps.

Experience

Work history, roles, and key accomplishments

SEM Manager

Fifthrow

Jul 2021 - Jun 2026 (4 years 11 months)

Planned, launched, and optimized market testing and paid acquisition campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other digital channels to validate products and market opportunities. Built tracking/attribution and ran CRO and A/B testing using analytics dashboards and reporting.

Experience Designer & Brand Manager

SiimaMotoWear

Jan 2012 - Jan 2022 (10 years)

Led on- and off-line marketing and growth activities for SiimaMotoWear, including PPC, SEO, social media, email marketing, web design, and ad campaign design. Designed and launched new products with market analysis and competitor research, and managed integrations with Google Ads and analytics/reporting tools.

Media Buyer

Lidolabs

Jul 2019 - Dec 2020 (1 year 5 months)

Managed paid social campaigns for the US market across Meta, X, and TikTok. Troubleshot tracking using Google Tag Manager, automated SOPs with an AI-first approach, and reported performance to management using dashboards and spreadsheets.

Media Buying Paid Social Meta Ads Campaign Management Google Tag Manager Trackings ChatGpt Gemini)Claude Performance Metrics A B Testing Competitor Analysis UX Analysis Actionable Reporting Power BI Looker Studio Spreadsheets

SEM Manager

Libertex

Jul 2016 - Apr 2019 (2 years 9 months)

Owned PPC campaign performance across Google Search, YouTube, Display, UAC, Huawei Ads, Apple Search Ads, and Display & Video 360. Built and optimized campaigns using AI and supported tracking/attribution reporting and KPI analysis with predictive analytics.

PPC PPC Performance Reporting Google Ads YouTube Ads Google UAC Huawei Ads Apple Search Ads Tracking And Attribution KPI Analysis Predictive Analytics Data Reporting

Campaign Delivery Manager

Exinity, Forextime (FXTM) & Alpari

May 2015 - Jun 2016 (1 year 1 month)

Generated campaign ideas and created briefs for new product marketing strategies. Coordinated with developers to deliver and fix website updates, produced paid search performance reports in Looker Studio, and performed QA on published materials while managing project deadlines.

Campaign Management Campaign Brief Looker Studio Project Management Cross functional Coordination Process documentation & QA

Digital Advertising Manager

Trade.io & TioMarkets.com

Mar 2014 - Nov 2014 (8 months)

Led online advertising activities and digital strategy formulation for Trade.io/TioMarkets.com. Managed paid acquisition across multiple channels, advanced retargeting, ran A/B testing with tracking via Google Tag Manager and UTMs, and reported KPIs directly to the CMO and CEO.

Digital Marketing Specialist

PropellerAds

Dec 2012 - Dec 2013 (1 year)

Created PPC marketing strategy and reported on KPIs while managing Facebook and AdWords campaigns across multiple niches (including crypto/ICO, affiliate, ecommerce, and dating). Planned global campaigns and carried out A/B testing of landing pages, creatives, and PPC campaigns with daily optimization.

PPC Strategy KPI Reporting Facebook Ads Google Adwords ROI Focused Creative Ideas Landing Page Optimization Campaign Planning A B Testing Campaign Optimization

SEM/PPC/SEO Specialist

MediaLink Digital Agency

Dec 2011 - Dec 2012 (1 year)

Provided Google Certified PPC support and handled on-site and off-site SEO for a range of clients across industries. Supported search visibility through backlink development, PR and competition monitoring, and managed social media PPC.

PPC On Site SEO Off Site SEO Backlinks PR Search Engine Presence Building

Digital Marketing Specialist

Yoshiro Digital (Chellaul Corporation)

Mar 2011 - Dec 2011 (9 months)

Supported the digital marketing team by managing clients’ social media accounts and conducting email marketing. Also provided digital marketing and business development consultancy services.

Digital Marketing Email Marketing Business Development