Open to opportunities

Alok Rawat

@alokrawat

Message

Director-level performance marketing and programmatic leader optimizing CPA and FTD growth.

Malta

Message

What I'm looking for

I’m looking for a role where I can own end-to-end performance and programmatic growth for regulated markets, with a high-trust async team—using rigorous attribution, traffic QA controls, and continuous creative testing to improve CPA/FTD outcomes.

I’m a performance marketing & programmatic leader with 11+ years of hands-on experience driving user acquisition, FTD growth, and CPA optimization across iGaming and other regulated verticals. I bring full-funnel programmatic buying expertise, end-to-end ownership, and a compliance-led approach that keeps campaigns safe and scalable.

I’ve repeatedly improved performance by testing placements and creative formats, building pixel/S2S/Appsflyer attribution setups, and using traffic quality and IVT/fraud controls to protect efficiency. I’ve also established whitelist/blacklist frameworks and ensured MGA compliance through responsible gaming messaging, age-gating, and brand safety enforcement.

As a director-level operator, I’ve led and mentored teams (including building SOPs and cadences for consistent monitoring), and I’ve automated execution with QA tools to reduce errors and raise throughput. From multi-million dollar budgets to DSP strategy, I translate data into actionable recommendations and consistently deliver strong outcomes—like ROAS 4.5x and CPP €2—while operating comfortably in high-trust, async remote environments.

Experience

Work history, roles, and key accomplishments

Director, Performance Media

Wpp Media

Jan 2024 - Jan 2025 (1 year)

Built, led, and mentored a performance media team of 80 members, establishing SOPs and review cadences to drive consistent monitoring, risk management, and career progression. Owned client business reviews and new client onboarding media planning, translating programmatic, analytics, and creative insights into actionable strategies.

Media Planning Client Business Reviews Cross Functional Execution Risk Management Media Buying Automation (QA)Strategic Recommendations

Programmatic Media Manager

Publicis Groupe

Jan 2019 - Jan 2024 (5 years)

Led programmatic strategy and execution for EU markets, managing multimillion-euro budgets with end-to-end accountability for campaign outcomes. Delivered ROAS 4.5x for Swarovski and CPP €2 for Disney via Amazon DSP across display/OTT/video/audio, and improved team performance through Double QA Automation while driving 20% growth in outcomes across accounts.

Programmatic Strategy ROAS 1P 3P Audience Planning performance reporting Budgeting

Assistant Programmatic Manager

AGL Hakuhodo

Jan 2017 - Jan 2019 (2 years)

Managed Maruti Suzuki and iGaming accounts with a combined annual budget of $12M, improving engagement and lead conversions by 15%. Streamlined campaign review processes to improve KPI consistency and leveraged data-driven insights to increase ad spend efficiency.

Account Management IGaming Campaigns KPIs Lead Conversion Campaign Review Process

Senior Programmatic Specialist

Accenture

Jan 2015 - Jan 2017 (2 years)

Managed Google DSP account setups for EMEA/APAC clients in coordination with Google account and campaign managers. Resolved complex campaign setup and tracking issues, earning recognition for technical troubleshooting and campaign readiness support.

Google DSP Setup Campaign Tracking Account Coordination Technical Implementation client support

Digital Acquisition Manager

Immense Group

Jan 2025 - Present (1 year 2 months)

Led digital user acquisition for regulated markets, scaling registrations and FTD growth through structured performance marketing. Optimized in-app and DSP campaigns to improve registration-to-FTD conversion using WebView post-click refinements, creative A/B testing, and GA/BI performance reporting with Compliance/Legal-led regulatory alignment.

Performance Marketing Strategy In App Traffic Buying Creative Testing BI Reporting Registration To FTD Optimization Profitably Scaling Acquisition

Performance Media Buyer

MediaTrooper

Jan 2025 - Present (1 year 2 months)

Owned end-to-end execution of regulated iGaming performance campaigns, driving user acquisition and CPA/FTD/revenue KPIs. Planned and scaled acquisition via multiple traffic sources while improving data accuracy through pixel setups and S2S/Appsflyer attribution and reducing invalid traffic via whitelist/blacklist frameworks.

CPA Optimization DV360 S2S Post Back Tracking Traffic Quality (IVT)Fraud Mitigation

Associate Business Director

Omd

Jan 2024 - Present (2 years 2 months)

Managed senior stakeholder relationships and delivered full-funnel performance strategies across YouTube, Meta, DV360, and Amazon DSP. Led adoption of the Grasp QA & Media Buying Automation Tool, reducing campaign errors and improving team efficiency by 20%, while presenting performance insights and recommendations to enterprise clients.

YouTube & Meta Buying DV360 Media Planning Landing Page Optimization Stakeholder Management