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Davide Panni

@davidepanni

E-commerce and PPC Manager helping brands grow on Amazon, including cutting ACOS by 30%+ while growing revenue.

As a Specialist Ecommerce Growth Freelancer, I help brands make Amazon a growth channel across the US, EU, and UK. I’ve cut ACOS by 30%+ within a few months while growing revenue by rebuilding PPC, and I improve listings so their SEO and content align with advertising.

At FOCO LTD, I led Amazon EU/UK operations across PPC, listings, and workflows while supporting a team of three. I reduced ACOS from 58% to 24% within three months, contributing to £1M+ revenue growth.

I founded TRADELICIOUS LTD, an ecommerce services agency supporting 50+ clients, and managed marketplace listings, PPC, and multilingual content. For one client, I increased monthly revenue from £500 to £50k and expanded catalogues to 200+ SKUs.

Experience

Work history, roles, and key accomplishments

Current

Specialist Ecommerce Growth Freelancer

Current

Self Employed

Jan 2026 - Present (9 months)

Helps brands turn Amazon into a growth channel across the US, EU, and UK. Rebuilds PPC to cut ACOS by 30%+ while growing revenue, and improves listings, account structure, and reporting.

Amazon PPC Ad Account Structure Listing Optimization SEO ROAS TACOS Google Ads eBay Shopify Multilingual

Ecommerce Specialist Lead & Amazon PPC Manager

FOCO LTD

Sep 2022 - Jan 2026 (3 years 4 months)

Led Amazon EU/UK operations including PPC, listings, workflows, and a team of 3. Reduced ACOS from 58% to 24% within 3 months, contributing £1M+ revenue growth.

Amazon PPC Team Leadership Excel Reporting Amazon Vendor Central Amazon Seller Central Seasonal Campaigns Workflow Optimization

Amazon & Ecommerce Specialist

Stylideas Ltd

Feb 2022 - Aug 2022 (6 months)

Managed Amazon Vendor and Seller Central accounts across 10 marketplaces. Created A+ content, images, and high-performing listings, and built multilingual PPC campaigns.

Amazon Vendor Central Amazon Seller Central A+ Content PPC Multilingual Campaigns

Ecommerce, PPC & Customer Service Specialist

GM8 Corp

Mar 2020 - Feb 2022 (1 year 11 months)

Managed EU-UK-US accounts, product data, PPC campaigns, and customer service in 4 languages. Achieved 90% positive revenue margin through efficient account management.

PPC Customer Service Multilingual Support Account Management Translation

CEO & Director

Tradelicious Ltd

Feb 2014 - Aug 2021 (7 years 6 months)

Founded and scaled an ecommerce services agency supporting 50+ clients. Managed Amazon, eBay, Etsy, Shopify listings, PPC, and multilingual content worldwide.

Ecommerce Amazon eBay Etsy Shopify PPC Multilingual Content Team Leadership

IT Team Lead & Amazon European Marketing/CS Manager

Vinsani Ltd

Jul 2012 - Feb 2014 (1 year 7 months)

Led a 3-person IT team supporting office networks, software, and hardware. Managed Amazon UK-EU PPC and advertising campaigns across multiple EU marketplaces.

IT Support Team Leadership Amazon PPC Advertising Campaigns Multilingual Customer Service

IT Team Lead & Research/Sales

CNET / CBS Interactive

Jun 2009 - Jul 2012 (3 years 1 month)

Managed Microsoft Azure nurture campaigns, providing Level-200 support. Supervised a 19-person IT support team and ran technical campaigns for Dell, Oracle, IBM, and Symantec.

Azure Drip Campaigns IT Support Team Leadership Campaign Technology