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DH 22

@dh22

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Performance-driven SEO & SEM manager delivering measurable eCommerce growth.

Thailand

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What I'm looking for

I am seeking a senior performance marketing role where I can lead cross-channel teams, manage significant media budgets, drive measurable eCommerce growth, and build data-driven strategies in a collaborative, growth-focused company.

I am a Digital Performance Marketing Manager with 15+ years of experience across B2B and B2C eCommerce, specializing in SEO, SEM, paid social and programmatic channels.

At H&M Thailand and Indonesia I lead end-to-end performance strategy, manage a USD 1M media budget and mentor a team of 10 digital specialists to exceed KPIs.

I build data-driven dashboards and implement measurement (GA4) to optimize customer journeys across web and app, and I collaborate closely with media vendors and retail teams to align channel execution with brand and commercial goals.

My career includes senior roles at Publicis, Epicor, IBM, Thermo Fisher Scientific and Infor, and I co-founded a digital startup; I focus on driving profitable net sales, improving customer experience and delivering transparent reporting to stakeholders.

Experience

Work history, roles, and key accomplishments

Current

SEO & SEM Manager

Current

H&M

Feb 2021 - Present (4 years 10 months)

Spearhead digital performance roadmap for H&M Thailand & Indonesia, managing a USD 1M media budget and leading a team of 10 to drive omni-channel eCommerce KPIs across SEO, SEM, social, affiliate and programmatic channels.

SEO SEM Paid Social Programmatic Advertising A B Testing Team Leadership

SEO & SEM Lead

Publicis

Mar 2019 - Dec 2020 (1 year 9 months)

Led performance marketing initiatives to maximize net sales and customer base, developed performance dashboards and coordinated cross-channel paid, owned and earned strategies to meet regional KPI goals.

SEO SEM Dashboarding Paid Media App Push EDM performance reporting

Senior Digital Marketing Specialist

Epicor

Dec 2015 - Mar 2019 (3 years 3 months)

Executed digital campaigns and drove revenue goals across North America, EMEA and APAC, managing paid channel launches and reporting campaign performance to product and regional marketing leaders.

Paid Media Campaign Management Revenue Growth Media Agency Liaison Analytics Regional Marketing performance reporting

Business Analyst - SEO

IBM

Oct 2014 - Nov 2015 (1 year 1 month)

Provided web intelligence and actionable insights to Customer Success, Sales and Marketing teams, delivering reporting and analysis to support client issues and drive process improvements.

SEO Analysis Reporting Data Analysis Process Improvement Web Analytics

Digital Marketing Specialist

Thermo Fisher Scientific

Feb 2013 - Oct 2014 (1 year 8 months)

Defined regional data and reporting processes for IPAC, built dashboards and provided insights to stakeholders to support digital marketing KPI tracking and execution.

Digital Reporting KPIs Dashboarding Regional Marketing Data Analysis

Marketing Specialist

Infor

Dec 2010 - Feb 2013 (2 years 2 months)

Managed web content and SEO for India, Singapore and Australia sites, performed CMS and Omniture-based analytics, and supported content projects for consistent branding and search optimization.