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Harsha Rabadia

@harsharabadia

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Growth and performance marketing consultant helping brands scale acquisition, optimize funnels, and accelerate revenue.

India

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I partner with brands as an Independent Growth & Performance Marketing Consultant, working across growth strategy, customer acquisition, funnel optimization, and revenue acceleration.

At The Economist Group, I led growth and e-commerce strategies that increased subscription revenue by 25% and product adoption by 30%. I also led an e-store transformation that grew revenue by 300% and reversed a £160K deficit.

At TikTok, I contributed to growth in the Spain market, which recorded 35% year-over-year revenue growth. Earlier, at UAE Exchange/ Nyuvo/ Unimoni, I led multi-channel digital marketing strategies that grew leads by 40% and reduced CPA by 22%.

Experience

Work history, roles, and key accomplishments

Current

Independent Growth & Performance Marketing Consultant

Current

Self Employed

Sep 2024 - Present (2 years 1 month)

Partner with brands to drive end-to-end growth strategy across performance marketing, customer acquisition, funnel optimization, and revenue acceleration.

Performance Marketing Customer Acquisition Funnel Optimization Revenue Growth GTM Strategy Ecommerce Optimization Multi Channel

Senior Marketing Manager - Growth & Product

The Economist Group

Nov 2021 - Aug 2024 (2 years 9 months)

Led a team of 11 to drive transformative marketing and e-commerce strategies, achieving 25% subscription revenue growth, 30% product adoption uplift, and 300% YoY revenue growth.

Growth Marketing Product Marketing Ecommerce CRO UX SEO Analytics Team Leadership P&L management A B Testing Customer Journey Optimization

Account Manager – Global Business Solutions

TikTok

May 2020 - Sep 2021 (1 year 4 months)

Led a team of 21 to drive revenue growth and market expansion for TikTok’s Spain market, achieving 35% YoY revenue growth.

Account Management Revenue Growth Market Expansion Team Leadership Campaign Development Stakeholder Management Cross Functional Collaboration

Manager – Digital Strategy Marketing

UAE Exchange

May 2018 - Jan 2020 (1 year 8 months)

Led a team of 6 to execute multi-channel digital marketing strategies, driving growth and improving customer engagement through automation and continuous testing.

Digital Marketing Multi channel Campaigns Marketing Automation A B Testing Analytics CRM Customer Journey Optimization Team Leadership

Senior Marketing Executive – Digital Acquisitions

The Economist Group

Nov 2011 - Apr 2018 (6 years 5 months)

Drove subscription growth and market presence across the globe, particularly in APAC, through digital acquisition strategies across search, social, and mobile channels.