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Mallika Chatterjee

@mallikachatterjee

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Growth strategist at Elevatoz Loyalty who helped scale EBCO Heartware to 80k+ members and generate 23.16cr+ in sales.

India

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At Elevatoz Loyalty Pvt. Ltd., I connect enterprise research and tailored prospect journeys with loyalty, channel engagement and customer intelligence. I also led customer success and growth strategy, shifting enterprise engagement toward a behaviour-led model.

For EBCO Heartware, I helped scale a carpenter and contractor ecosystem to 80k+ registered members, 47k+ unique logins and 30k unique scanners, generating 23.16cr+ in sales revenue. I built RFM and behavioural cohort strategies across 72K+ members and 2M+ product-linked interactions, and designed psychology-led activation campaigns.

At Representmedia.co, I managed social media strategy and execution for brands across real estate, interiors, co-working, F&B and hospitality. I developed brand-specific strategies and owned monthly content calendars from ideation through execution.

Earlier, I expanded into multi-channel marketing at IntelliFlow.ai, where I analyzed campaign KPIs and led A/B testing. At Fleek Technologies Pvt. Ltd., I pioneered Telegram marketing that achieved 500% ROAS and built affiliate performance models.

Experience

Work history, roles, and key accomplishments

Current

Senior Client Engagement Specialist

Current

Elevatoz Loyalty Pvt. Ltd.

Nov 2024 - Present (1 year 11 months)

Owns market and account research, develops funnel and qualification logic, and designs personalized multi-channel prospect journeys. Led customer success and growth strategy, shifting enterprise engagement toward a behaviour-led model.

Market Research Account Research Funnel Development Lead Qualification Customer Success Lifecycle Segmentation Consumer Psychology First Party Data Campaign Experimentation R FM Behavioural Cohorts GTM Strategy Cross Functional Collaboration

Senior Marketing Associate

Representmedia.co

Jan 2024 - Aug 2024 (7 months)

Managed social media strategy and execution for brands across real estate, interiors, co-working, F&B and hospitality. Built brand-specific strategies and owned monthly content calendars from ideation through execution.

Social Media Strategy Content Calendar Instagram LinkedIn Influencer Marketing Creative Direction Short Form Content ESG CSR Communications

Digital Marketing Manager

Colive, Future Of Living

Oct 2023 - Feb 2024 (4 months)

Led digital content and social strategy across Instagram, Facebook, YouTube and LinkedIn; increased social engagement by 30% and improved cross-functional workflows, reducing content production time by 20%.

Digital Marketing Social Media Strategy Instagram Facebook YouTube LinkedIn Content Strategy Cross Functional Workflows

Marketing Manager - Promoted

IntelliFlow.ai

Mar 2023 - Oct 2023 (7 months)

Expanded from content into multi-channel marketing across SEM, display, content, social and email; analyzed KPIs and customer research and led A/B testing across campaigns, landing pages and messaging.

SEM Display Advertising Content Marketing Social Media Email Marketing KPI Analysis A B Testing Budget Management Customer Insights

Content Writer

IntelliFlow.ai

Jan 2023 - Oct 2023 (9 months)

Created content and communications supporting marketing objectives; scope expanded into Marketing Manager responsibilities during the tenure.

Content Writing Communication Skills Marketing Support

Growth Associate — Promoted

Fleek Technologies Pvt. Ltd.

Jul 2022 - Dec 2022 (5 months)

Promoted from Catalog Specialist after strong performance; pioneered Telegram marketing achieving 500% ROAS, built affiliate performance models, managed banking-partner checkout incentives and executed YouTube influencer collaborations.

Telegram Marketing Affiliate Marketing ROAS optimization Influencer Collaboration Performance Analysis Product Improvement

Catalog Specialist

Fleek Technologies Pvt. Ltd.

Dec 2021 - Jul 2022 (7 months)

Supported marketing and sales through catalog strategy, content, layouts and data accuracy; improved an AI-driven subscription-recognition workflow through parser analysis, with performance leading to promotion into Growth.

Catalog Management Content Strategy Data Accuracy Syntactic Analysis AI Workflow