Sumit Seal
@sumitseal
Performance Marketing specialist | Growth specialist | AI-powered marketing | Conversion tracking and CRO
IndiaWhat I'm looking for
Performance Marketing Specialist with 5+ years of experience driving measurable growth through Google Ads, Meta Ads, SEO, GA4, and conversion analytics. Core strengths include paid media strategy, campaign optimization, budget management, conversion & attribution analysis, and performance reporting.
Distinguished by a strong combination of performance marketing, SEO, and AI-driven automation—building n8n and API-based workflows that reduced manual monitoring and reporting effort by around 60%. Experienced in managing campaigns end-to-end, improving ROAS and conversion performance, and translating data into actionable growth strategies.
Experience
Work history, roles, and key accomplishments
Senior Content & Performance Marketing Executive
Vidini Technology
Sep 2022 - Present (4 years)
Led end-to-end Google Ads campaign strategy, achieving a 15.97% conversion rate within 5 months and a ROAS of 4.5X within 7 months. Developed ad copies and creative strategies for multiple brands, and built automated workflows using n8n and Google APIs to reduce manual reporting effort by ~60%.
Research Associate
Royal Research
Sep 2021 - Sep 2022 (1 year)
Produced structured analytical content for reports and research briefs, building strong skills in data interpretation and presenting findings clearly for varied audiences.
Business Development Executive
Webgrity
Dec 2020 - Aug 2021 (8 months)
Executed 25+ product-led paid campaigns on Google Ads and Meta Ads for a B2B SaaS application, managing campaign structure, audience targeting, budget allocation, and messaging variants end-to-end. Analyzed campaign performance data to iterate on targeting and creative strategy, improving product visibility and engagement by 30%.
Education
Degrees, certifications, and relevant coursework
University of Calcutta
Bachelor of Science (Honours), Chemistry
Grade: First Class (70%)
Graduated with a B.Sc. (Hons) in Chemistry in 2020, achieving First Class with 70%.
Fundamentals of Digital Marketing, Digital Marketing
Completed the Fundamentals of Digital Marketing certification from Google.
SEMrush Academy
Navigating On-Page and Technical SEO: A SEMrush Deep Dive, SEO
Completed the Navigating On-Page and Technical SEO: A SEMrush Deep Dive certification from SEMrush Academy.
upGrad
ChatGPT for Digital Marketing, Digital Marketing
Completed the ChatGPT for Digital Marketing certification from upGrad.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Portfolio
sumit-seal-portfolio.vercel.appSalary expectations
Social media
Job categories
Skills
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