Ratnam User
@ratnamuser
I optimize international Google Ads portfolios to grow ROAS, conversions, and campaign efficiency.
IndiaWhat I'm looking for
I've managed high-spend international Google Ads portfolios at Accenture, leading strategy, execution, and optimization across Search, Display, Shopping, and Performance Max campaigns. My work improved ROAS from approximately 2–2.5X to 4–5X, increased conversion rates by 20–30%, and reduced CPC by 15–25%.
I turn Google Analytics, Looker Studio, Salesforce, and attribution signals into practical recommendations for budget allocation, audience targeting, campaign structure, and landing-page improvements. I've also led stakeholder reviews, pre-launch QA, conversion tracking validation, and cross-functional delivery across concurrent advertiser accounts.
Most recently, I've applied hands-on Meta Ads optimization, AI-assisted research, and emerging Google Ads automation knowledge to independent projects while continuing to build campaign effectiveness skills.
Experience
Work history, roles, and key accomplishments
Independent Performance Marketing Projects
Independent Projects
Apr 2025 - Present (1 year 4 months)
Executed Meta Ads campaign setup and optimization for independent projects, covering audience targeting, creative testing, budget control and performance analysis. Completed advanced digital marketing and AI training while maintaining hands-on knowledge of Google Ads automation, Performance Max, attribution, policy and emerging platform capabilities.
Owned end-to-end performance strategy, execution and optimization for a portfolio of high-spend international advertiser accounts, managing complex multi-market campaigns across Google Ads Search, Display, Shopping and Performance Max. Improved ROAS from approximately 2–2.5X to 4–5X, increased conversion rates by 20–30% and reduced CPC by 15–25% through campaign restructuring and budget/bid optimi
Senior Associate – Google Ads
Feb 2020 - Sep 2022 (2 years 7 months)
Built, quality-assured and optimized Google Ads campaigns aligned to client objectives; managed product data, feed quality and issue resolution in Google Merchant Center. Supported Google Ads policy compliance, including resolution of ad-disapproval and account-restriction issues to maintain uninterrupted campaign delivery.
Debt Collector
Midland Credit Management India Pvt. Ltd.
Jan 2018 - Feb 2020 (2 years 1 month)
Managed sensitive customer communications and regulatory compliance (FDCPA) in a high-volume, target-driven environment.
Technical Support Executive
Quatrro Global Services Pvt. Ltd.
Jun 2017 - Jan 2018 (7 months)
Diagnosed and resolved technical issues remotely, documenting recurring problems for product/IT teams.
Education
Degrees, certifications, and relevant coursework
Sachdeva Institute of Management and Technology
Bachelor of Computer Applications, Computer Applications
Completed Bachelor of Computer Applications (BCA) from Sachdeva Institute of Management and Technology, New Delhi in 2015.
Tech stack
Software and tools used professionally
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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