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sammi fu

@sammifu

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Business development representative at The Pipeline Group, generating $450K+ in qualified APAC pipeline.

China

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At The Pipeline Group, I generated $450K+ in qualified pipeline within six months across LRN and Broadcom. I drive APAC prospecting and coordinate go-to-market execution across U.S., Europe, and APAC teams.

At EU Tech Chamber, I commercialized Tech.Forum as a B2B lead-generation platform, growing subscriptions 60% and member conversion 38%. Earlier, I developed cross-border partnerships and market-entry opportunities at Euro Sino Invest Consulting and China General Media Association.

Experience

Work history, roles, and key accomplishments

Current

Business Development Representative - APAC Region

Current

The Pipeline Group

Jun 2025 - Present (1 year 4 months)

Drive APAC prospecting and pipeline generation for Fortune 500 accounts through cold calling, LinkedIn, email, and Salesforce. Delivered $450K+ in qualified pipeline within 6 months across two major accounts.

Salesforce Cold Calling LinkedIn Email outreach Pipeline Generation Account Segmentation B2B Sales Prospecting

Global Digital Marketing Manager

EU Tech Chamber

Jan 2022 - Dec 2024 (2 years 11 months)

Commercialized Tech.Forum as a B2B lead-generation platform, growing subscriptions 60% and member conversion 38%. Led a 15-person cross-border team producing campaigns supporting new-business development across EMEA, APAC, Africa, and the Americas.

Digital Marketing B2B Lead Generation Campaign Management Team Leadership LinkedIn marketing Content Distribution Partnership Development

Account Manager, Membership & Partnership

EU Tech Chamber

Jun 2020 - Jan 2022 (1 year 7 months)

Built LinkedIn, cold-calling, and pitch-email workflows generating 500+ tech executive leads per month, growing new memberships 18% and contributing to 15% revenue growth. Managed full relationship lifecycle for 1,800 member accounts, achieving 95% retention within 6 months.

Account Management Partnership Development Lead Generation LinkedIn Cold Calling Email outreach CRM Revenue Growth Retention

International Business Development Manager (Europe - China)

Euro Sino Invest Consulting

Jun 2019 - Jan 2020 (7 months)

Orchestrated end-to-end market entry and full-scale launches for 5 European technology firms entering the Chinese market. Cultivated 20+ high-value cross-border partnerships with advanced-technology leaders.

Market Entry Strategy Go To Market Cross Border Partnerships Executive Matchmaking LinkedIn Policy Analysis Competitive Intelligence

Client Relations Manager

Euro Sino Invest Consulting

Jun 2018 - Jun 2019 (1 year)

Facilitated 20+ cross-border technology deals by aligning European innovation with Chinese market demand. Generated high-quality partnership leads by co-hosting investment conferences and organizing 4 cross-border delegation visits.

Client Relations Cross Border Deals Investment Conferences Delegation Management Market Reports Partnership Development Regulatory Analysis

Deputy Director, International Department

China General Media Association

May 2016 - May 2018 (2 years)

Spearheaded high-level diplomatic forums and trade conferences with embassies and chambers of commerce. Led international delegations to Europe, coordinating multi-stakeholder engagement that opened new partnership channels.

Diplomatic Relations Event Management Stakeholder Engagement International Delegations Partnership Development Media Relations

International Liaison

China General Media Association

Jun 2014 - May 2016 (1 year 11 months)

Served as diplomatic interpreter and representative for the president at international meetings. Managed logistics and stakeholder coordination for international delegations.

Interpretation Stakeholder Coordination Logistics Management International Relations Cross Border Management