Samarosh Madhavan

𝗕𝗟𝗖 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗲𝗱 𝗺𝗲 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁 𝘄𝗮𝘀 𝗡𝗢𝗧 𝗷𝘂𝘀𝘁 𝗮 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆; 𝗶𝘁 𝗳𝗲𝗹𝘁 𝗹𝗶𝗸𝗲 𝗮 𝗹𝗶𝘃𝗶𝗻𝗴 𝘂𝗻𝗶𝘃𝗲𝗿𝘀𝗲 𝗼𝗳 𝗶𝗱𝗲𝗮𝘀, 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗱 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀. I joined to help shape audience member growth, strategic partnerships, revenue marketing, CRM maturity, owned-media activation and engagement, customer workflows, and community growth with leaner budgets. My purpose was simple: help BLC’s universe speak louder, work smarter and

✔️ Manage assigned IDCN operations overall hiring strategy
✔️ Event planning and coordination with corporate partners
✔️ Coordinate and facilitate IDCN collaboration meetings and career events

At DIFC, I stepped into a role built around 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗴𝗿𝗼𝘄𝘁𝗵 — connecting banking, fintech, real estate, retail, lifestyle and business audiences into one stronger revenue network. The mission was to use my background in finance, banking, proptech, hospitality, retail, acquisitions, retention and MarTech to help customers discover, adopt and expand across DIFC’s offerings. My work focused on integ

✔️ Foster partnership with Incubeta in 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗦𝗮𝘂𝗱𝗶𝗮’𝘀 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗮𝗻𝗱𝘀𝗰𝗮𝗽𝗲
✔️ Formulate 𝗽𝗮𝗶𝗱 𝘀𝗲𝗮𝗿𝗰𝗵 𝗿𝗲𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗶𝗻𝗴 to utilize advanced bid strategies & inventory management
✔️ Develop and scale 𝗱𝘆𝗻𝗮𝗺𝗶𝗰 𝗳𝗲𝗲𝗱-𝗯𝗮𝘀𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 to drive revenue acquisitions
✔️ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗯𝘂𝗱𝗴𝗲𝘁 𝗮𝗻𝗱 𝗯𝗶𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 across paid search, display and programmatic (Google SA360, DCM, DV360)
✔️

✔️ Discover new digital paid channels and partnerships to 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗮𝗰𝗾𝘂𝗶𝘀𝗶𝘁𝗶𝗼𝗻 𝘀𝗼𝘂𝗿𝗰𝗲𝘀
✔️ 𝗟𝗮𝘂𝗻𝗰𝗵 𝗮𝗻𝗱 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗲 paid search, paid social, display and programmatic campaigns
✔️ 𝗗𝗿𝗶𝘃𝗲 𝗖𝗩𝗥 across websites, landing pages, and funnels
✔️ Execute 𝗹𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 to enhance customer engagement

At Mashreq, I moved from 𝗴𝗿𝗼𝘄𝘁𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 𝗶𝗻𝘁𝗼 𝗲𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 — the engines behind acquisition, retention, engagement, loyalty and customer lifetime value. I wanted to understand how a bank could use CRM, CDP, MarTech, automation and predictive analytics to stop customer leakage, deepen engagement and create stronger multi-product relationships. The role gave me the 𝟯𝟲𝟬° 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝗲𝗿𝘀𝗽𝗲𝗰𝘁𝗶𝘃𝗲 I

Property Finder was where I stepped into a more complex growth arena — proptech, longer customer journeys, bigger budgets, tougher conversions and larger cross-functional impact. 𝗜 𝘄𝗮𝗻𝘁𝗲𝗱 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗵𝗼𝘄 𝗯𝗿𝗮𝗻𝗱, 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲, 𝗖𝗥𝗠, 𝗖𝗗𝗣, 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗽𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆 𝗮𝗻𝗱 𝗿𝗲𝗴𝗶𝗼𝗻𝗮𝗹 𝗺𝗲𝗱𝗶𝗮 𝗼𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝘂𝗹𝗱 𝘄𝗼𝗿𝗸 𝘁𝗼𝗴𝗲𝘁𝗵𝗲𝗿 𝗶𝗻𝘀𝗶𝗱𝗲 𝗮 𝗵𝗶𝗴𝗵-𝗰𝗼𝗻𝘀𝗶𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗺𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲. The role stretched me across paid search, social,

This chapter expanded my marketing game from search into the full performance engine — 𝗣𝗣𝗖, 𝗽𝗮𝗶𝗱 𝘀𝗼𝗰𝗶𝗮𝗹, 𝗱𝗶𝘀𝗽𝗹𝗮𝘆, 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝗺𝗮𝘁𝗶𝗰, 𝗦𝗘𝗢, 𝗮𝗽𝗽 𝗴𝗿𝗼𝘄𝘁𝗵, 𝗽𝘂𝘀𝗵 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗖𝗥𝗢, 𝗮𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. Like portfolio management in finance, I learned to allocate media budgets across channels, markets and customer journeys to maximize returns and reduce CAC. 𝗠𝘆 𝗰𝘂𝗿𝗶𝗼𝘀𝗶𝘁𝘆 𝘄𝗮𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼

𝗔𝗳𝘁𝗲𝗿 𝗺𝗮𝗸𝗶𝗻𝗴 𝗺𝘆 𝗹𝗲𝗮𝗽 𝗼𝗳 𝗳𝗮𝗶𝘁𝗵 𝗶𝗻𝘁𝗼 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗜 𝘄𝗲𝗻𝘁 𝗶𝗻𝘁𝗼 𝗳𝗶𝘃𝗲 𝗺𝗼𝗻𝘁𝗵𝘀 𝗼𝗳 𝗳𝘂𝗹𝗹 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗼𝗯𝘀𝗲𝘀𝘀𝗶𝘃𝗲 𝗶𝗺𝗺𝗲𝗿𝘀𝗶𝗼𝗻 — learning, researching, applying, networking, attending events and building my way into the industry. 𝗠𝗮𝗻𝗶𝗳𝗲𝘀𝘁𝗮𝘁𝗶𝗼𝗻, relentless curiosity, strong referrals and timing opened the door to Yahoo, where 𝗜 𝘄𝗮𝘀 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝗱𝘂𝗿𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 𝗳𝗼𝗿 𝗮𝗯𝘀𝗼𝗿𝗯𝗶𝗻𝗴 𝗶𝗻 𝗺𝗼𝗻𝘁𝗵𝘀 𝘄𝗵𝗮𝘁 𝗺𝗮𝗻𝘆 𝘁𝗮𝗸𝗲 𝘆𝗲𝗮𝗿𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱.

At

3S Capital is a boutique financial investment firm for family investments of parent company Al Nasr Group located in Dubai's financial district (DIFC).

Moved back to home base, Dubai — I gave finance another honest attempt — still searching for the version of finance that could make me feel truly alive. Inside a boutique family-owned investment firm, 𝗜 𝗵𝗮𝗻𝗱𝗹𝗲𝗱 𝗳𝘂𝗻𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝗶𝗻𝗴, 𝗶𝗻𝘃𝗲𝘀𝘁𝗺𝗲𝗻𝘁 𝗿𝗲𝗰𝗼𝗻𝗰𝗶𝗹

Northern Trust is a 125-year-old global asset management firm and custodian operating in more than 20 countries.

After derivative trading, I followed the trail deeper into finance, investment houses — hoping the deeper engine room of finance would reveal the real forces behind markets — the capital flows, valuations and institutional decisions that quietly shape economies. Working within one of

My first professional battlefield was the financial markets - thrown into the market's hidden language of price, volume, fear, greed, risk, probability and timing. It was here that my 𝗶𝗻𝘀𝘁𝗶𝗻𝗰𝘁 𝗳𝗼𝗿 𝗽𝗮𝘁𝘁𝗲𝗿𝗻𝘀, 𝗱𝗮𝘁𝗮, 𝘁𝗿𝗲𝗻𝗱𝘀 𝗮𝗻𝗱 𝘀𝗵𝗮𝗿𝗽 𝗼𝗯𝘀𝗲𝗿𝘃𝗮𝘁𝗶𝗼𝗻𝘀 truly began and became a professional strength. I built trading models, tested projections, and blended fundamental research with technical analysis to guid

This program empowers learners to understand, grow, and optimize customer value while individually targeting customers to enhance loyalty.

✔️ Identify high-value customers through 𝘀𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, differentiation, and customer strategy
✔️ Calculate 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗹𝗶𝗳𝗲𝘁𝗶𝗺𝗲 𝘃𝗮𝗹𝘂𝗲 and equity
✔️ Build a framework for growing loyalty by analyzing the customer journey, lifecycle, and 𝘃𝗮𝗹𝘂𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀
✔️

✔️ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 – Build and evolve growth marketing strategy to drive meaningful outcomes in chosen growth model across diverse portfolio of channels

✔️ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝗲𝗿𝗶𝗲𝘀 – Tactical formulation of growth through acquisition, monetization, growth models, use psychology, experimentation and habit loops

✔️ 𝗚𝗿𝗼𝘄𝘁𝗵 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 – Develop, build, operate and expand a growth team by mapping growth motion

✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 - Digital insights, digital optimization, digital measurement
✔️ 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 - Channel selection, customer insights, managing channels, digital CX
✔️ 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 & 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 - Situational analysis, planning, implementation and control

Completed a Level 6 Diploma in Professional Digital Marketing, covering digital optimization, customer experience, and marketing strategy.

Pursued a Master of Science in Banking, gaining a strong foundation in financial principles and banking operations.

Earned a Bachelor of Commerce with a focus on Computers, building a solid base in commerce and computer applications.