At Thermo Fisher Scientific, I supported global marketing across the US and EMEA, using customer and campaign data to improve marketing effectiveness. I optimised Google Ads campaigns, increasing click-through rates from 8% to 10% across key B2B markets.
I also created performance dashboards with Adobe Analytics, GA4 and Power BI, and developed campaign landing pages and product pages using Adobe Experience Manager. Targeted digital campaigns and content optimisation contributed to a 23% increase in lead volume.
At TTSkill, I led digital marketing strategy for the website launch and SEO and content initiatives that contributed to 50% growth in organic traffic. Earlier, at Volvo CE, I managed technical documentation and compliance deliverables across global projects.
