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Alejandro Aboy

@alejandroaboy

Message

Hi! I have 7 years of experience on Analytics Engineering, specialized in Marketing Analytics.

Spain

Message

I had experience in fast paced environments (mainly early stage startups and scale-ups) working in small-mid teams to buid end-to-end data pipelines. Most of my experiences were within marketing teams, but I have being collaborating with product and data across my whole career to be a technical translator between technical and technical stakeholders, also being part of the technical team executing the plan.

Skills:
- Data Analytics: Python, SQL, ETL with Fivetran, Airflow, Mage and dbt
- Data Visualization: Tableau, Metabase, Looker Studio
- Web Analytics: Google Tag Manager, Google Analytics, GA4, PiwikPRO, Server Side Tracking. Javascript, HTML, CSS for website tracking.

Experience

Work history, roles, and key accomplishments

Current

Analytics Engineer

Current

Aily Labs

Sep 2023 - Present (1 year 10 months)

- Applying dbt best practices and up to date features.
- Leveraging medalion approach (bronze, silver and medal)
- Data quality and consistency accross data lineage
- Data Modeling with PostgreSQL as RDS system
- Database development

Stack: Airflow - Docker - AWS - Postgresql - dbt

Python SQL AWS PostgreSQL DBT Docker Git Data Modeling

Analytics Engineer

Ironhack

Jan 2022 - Sep 2023 (1 year 8 months)

- Data modelling & tables creation with PostgreSQL and Snowflake
- ETL transformations: Fivetran and dbt. API extraction, parsing and export with Airflow & Mage.
- Python: Data cleaning, API data extraction and transformations
- Dashboards with Metabase, Looker Studio to serve marketing insights from Meta, Google, LinkedIn and Tiktok Ads APIs.
- Web tracking with Google Tag Manager

Python SQL JavaScript AWS Snowflake DBT Fivetran Apache Airflow Google Tag Manager Data Studio Metabase Zapier Data Modeling

Marketing Analytics & Data Analytics Manager

Growth Land

May 2020 - Dec 2021 (1 year 7 months)

- Visualization with Google Data Studio
- Analytics implementation (Google Analytics, GA4 & Google Tag Manager).
- SQL development (BigQuery) for data modelling (ads plataform data) and data manipulation obtained through web scraping and other ETL processes.
- HTML, CSS y Javascript
- Strategy, optimization and implementation of Paid Media campaigns
- NoCode implementations

SQL Python BigQuery Git Data Modeling Google Tag Manager Zapier JavaScript CSS Data Studio

Founder & Growth Marketing - Data Analytics

WhoKnows

Nov 2017 - May 2021 (3 years 6 months)

- Growth marketing for B2C & B2B
- Web Analytics implementation (Google Tag Manager, Google Analytics, Data Studio)
- Web Scraping
- Automation for B2B lead generation flows
- SQL development for data manipulation obtained through web scraping and ETL process with supermetrics.

SQL Python JavaScript Google Tag Manager Google Analytics Data Studio

Marketing Data Analytics Consultant

Freelance

Dec 2016 - Aug 2021 (4 years 8 months)

Assisted entrepreneurs with Google Ads, Facebook Ads, NoCode Integrations, Google Analytics, Data Studio, Google Optimize, CRM Setup and Google Tag Manager. Data modelling using (PostgreSQL, MySQL) to serve reports to clients through visualizations in Data Studio.