Open to opportunities

Niyati Sharma

@niyatisharma

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Strategic marketing professional with expertise in data-driven campaigns.

Denmark

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What I'm looking for

I seek a dynamic role in a forward-thinking company that values innovative marketing strategies and offers opportunities for professional growth.

I am a strategic and data-driven marketing professional with extensive experience in integrated marketing, pipeline growth, and stakeholder management within technology and consulting sectors. My recent MBA from Copenhagen Business School has equipped me with the skills to transform insights into actionable strategies that deliver measurable business outcomes.

In my role as Global Marketing Manager at Capgemini, I led demand generation initiatives managing a budget of USD 3 million, resulting in a 20% increase in brand visibility. My experience includes spearheading multi-channel marketing campaigns at Genpact, which achieved a 60% increase in net new leads. I am adept at collaborating with cross-functional teams to enhance program effectiveness and ROI.

Throughout my career, I have consistently driven growth by analyzing market trends and customer needs, implementing customer-centric marketing strategies, and managing CRM tools to improve lead management. I am passionate about leveraging data to inform marketing decisions and create impactful campaigns that resonate with target audiences.

Experience

Work history, roles, and key accomplishments

MBA Strategy Intern

Capgemini

May 2024 - Jul 2024 (2 months)

Worked on integrated marketing events and built go-to-market strategies for pharmaceutical clients, aligning with business goals. Focused on stakeholder management and campaign execution.

Integrated Marketing Stakeholder Management Go To Market Strategy Campaign Execution Data Analysis

Global Marketing Manager

Capgemini

Mar 2023 - Sep 2023 (6 months)

Led demand generation initiatives and campaigns with a budget of USD 3 million, increasing brand visibility by 20% through targeted campaigns and strategic sponsorships.

Demand Generation Budget Management Campaign Management ROI Reporting

Global Marketing Campaign Manager

Genpact

Apr 2021 - Mar 2023 (1 year 11 months)

Spearheaded multi-channel marketing activities resulting in a 60% increase in net new leads. Developed GTM strategies and managed marketing budgets effectively.

Multi channel Marketing Lead Generation GTM Strategy Budget Management Campaign Analysis

CRM Marketing Manager

Jan 2018 - Jul 2020 (2 years 6 months)

Led a team to develop customer journeys and nurture programs, achieving a 30% increase in marketing contribution to revenue through customer-centric campaigns.

Customer Journey Mapping Nurture Programs Digital Marketing Revenue Team Leadership

Marketing Operations

N/A

Dec 2016 - Dec 2017 (1 year)

Established and managed the CRM engine, improving market segmentation and targeting while training sales reps on CRM tools.

CRM Management Market Segmentation Sales Training Data Management Marketing Operations

Business Development

Xylem

Mar 2014 - Jul 2016 (2 years 4 months)

Opened new markets and launched innovative retail and digital channels, leading to significant business revenue growth and market share increase.

Market Development Revenue Event Management

Resource Analyst

Datamatics Inc

Jul 2012 - Mar 2014 (1 year 8 months)

Involved in full cycle recruiting activities, including candidate sourcing, screening, and offer preparation, while negotiating salary terms.

Recruiting Candidate Sourcing Screening

Education

Degrees, certifications, and relevant coursework

Copenhagen Business School

Master of Business Administration, Business Administration

2023 - 2024

Recently completed my MBA from Copenhagen Business School, focusing on strategic and data-driven marketing, integrated marketing, and stakeholder management in technology and consulting companies.