salma mostafa
@salmamostafa
Performance Media Specialist with expertise in PPC and digital marketing.
What I'm looking for
As a Performance Media Specialist with a strong background in digital marketing, I have honed my skills in PPC bid management, digital planning, and media buying across various industries. Currently, I serve as a Senior Performance Media Specialist at Publicis Groupe, where I lead the planning and execution of digital performance campaigns, optimizing reach and engagement for diverse clients.
My academic foundation in English Language and Literature from Ain Shams University has equipped me with exceptional communication and analytical skills, which I leverage to create innovative marketing strategies. I am passionate about continuous learning and thrive in collaborative environments, working alongside professionals who share a commitment to delivering impactful results for clients.
Experience
Work history, roles, and key accomplishments
Senior Performance Media
Publicis Groupe
May 2023 - Present (2 years 4 months)
In my role as Senior Performance Media at Publicis Groupe, I lead digital performance strategies and manage high-impact campaigns, driving results for clients through innovative media solutions.
Performance Media Associate
dentsu
Jan 2023 - Oct 2023 (9 months)
As a Performance Media Associate at dentsu, I plan, research, and execute digital performance campaigns for various clients across different industries. I optimize reach, engagement, and conversion using my skills in digital planning and media buying.
Media Buyer
Future Group Translation Services
Apr 2021 - Jan 2023 (1 year 9 months)
As a Media Buyer at Future Group, I was responsible for purchasing advertising space and time across various media platforms, ensuring optimal placement and budget management.
Digital Account Manager
Wolves Ground
Jun 2021 - Mar 2022 (9 months)
In my position as Digital Account Manager at Wolves Ground, I managed client accounts, developed digital marketing strategies, and ensured the successful execution of campaigns.
Digital Account Manager
Abstract Marketing Agency
Jul 2021 - Dec 2021 (5 months)
As a Digital Account Manager at Abstract Marketing Agency, I oversaw digital marketing projects, coordinated with clients, and ensured the delivery of high-quality marketing solutions.
Digital Account Manager
Trendlix
Jun 2020 - Jun 2021 (1 year)
In my role as Digital Account Manager at Trendlix, I was responsible for managing client accounts and developing effective digital marketing strategies to enhance brand visibility.
Product Owner
Variiance
Jul 2019 - Nov 2020 (1 year 4 months)
As a Product Owner at Variiance, I was fully responsible for launching a new product, including outlining its strategy, marketing potential, and implementation.
Social Media Specialist
Variiance
Jul 2019 - Nov 2020 (1 year 4 months)
As a Social Media Specialist at Variiance, I created and distributed marketing content, managed social media platforms, and engaged with audiences to promote the company's services.
Education
Degrees, certifications, and relevant coursework
Faculty of Al-Alsun Ainshams University
Bachelor of Arts, English Language and Literature
2017 - 2021
I have a degree in English Language and Literature/Letters from Faculty of Al-Alsun Ainshams University, which has helped me develop my communication, creativity, and analytical abilities.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
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