Open to opportunities

khaled Talaat

@khaledtalaat

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Results-driven digital marketing specialist focused on data-driven growth.

Egypt

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What I'm looking for

I seek a role leveraging performance marketing and consumer insights to drive measurable growth, within a collaborative, data-driven team that values experimentation and career development.

I am a results-driven digital marketing specialist with hands-on experience executing performance campaigns across Meta, Snapchat, and TikTok. I leverage audience segmentation, A/B testing, and budget optimization to improve engagement and conversions.

My background includes market research and consumer insights work, where I used analytics and AI tools to refine strategies for both B2B and B2C audiences. I have delivered measurable gains, including significant increases in online sales and page visits.

I combine creative ad design skills with technical proficiency in analytics and reporting tools to produce campaigns that convert. I communicate insights clearly to clients and stakeholders to drive campaign success.

I hold certifications in social media and content marketing and have completed focused training in digital marketing and market research, which I apply to continuously improve performance and align marketing with business goals.

Experience

Work history, roles, and key accomplishments

Digital Marketing Specialist

Ad Scientists

Jan 2024 - Jan 2025 (1 year)

Executed and optimized ad campaigns on Meta, Snapchat, and TikTok, improving campaign performance through audience segmentation and A/B testing; produced performance reports and client presentations to drive results.

Meta Ads Segmentation A B Testing performance reporting

Consumer Insights Analyst

Beats by Dre

Jul 2024 - Sep 2024 (2 months)

Conducted market and competitor research on Gen Z trends, performed brand positioning and sentiment analysis, and delivered presentations with actionable recommendations to improve brand connection.

Consumer Insights Market Research Positioning Competitor Analysis Presentation Trend Analysis Qualitative Research Reporting

Social Media Marketer

Nile Company

Jan 2018 - Jan 2024 (6 years)

Planned and executed multi-channel social and search campaigns that drove a 20% increase in sales, grew page visits 5x, and contributed to online sales gains totaling approximately 1,000,000 EGP.

Social Media Management Campaign Strategy Content Planning Paid Social Search Marketing Community Engagement Analytics Performance Optimization

Education

Degrees, certifications, and relevant coursework

Information Technology Institute (ITI) - Mansoura Branch

Certificate, Digital Marketing

2024 - 2024

Completed an intensive Social Media Marketing track focused on advertising across social platforms, content planning, market planning, and leveraging AI for insights.