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Enas Elgohary

@enaselgohary

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Senior Media Buyer with expertise in digital marketing strategies.

Egypt

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What I'm looking for

I am seeking a dynamic role that allows me to innovate in digital marketing and collaborate with creative teams.

As a Senior Media Buyer at Convertedin, I leverage my extensive experience in digital marketing to create and execute strategies that drive positive ROI for clients. My role encompasses everything from competitor research and audience selection to lead generation and conversion rate optimization. I am adept at managing media buying campaigns across various platforms, ensuring that each campaign is meticulously planned, targeted, and monitored for performance.

Previously, I served as a Senior Digital Marketing Specialist at Safa Soft, where I designed social media strategies that significantly increased brand awareness and sales. My responsibilities included creating high-quality content in both English and Arabic, collaborating with designers to enhance our brand's storytelling, and analyzing metrics to refine our strategies. My journey in digital marketing has also included roles at Shiny White Dental Center and Andalusia Group for Medical Services, where I honed my skills in campaign management and performance analysis.

Experience

Work history, roles, and key accomplishments

Current

Senior Media Buyer

Current

Convertedin

Oct 2023 - Present (1 year 8 months)

Responsible for planning and executing digital media strategies to achieve positive ROI for clients. Managed media buying campaigns from planning to reporting, while monitoring KPIs and optimizing campaigns across various platforms.

Google Analytics Facebook Ads Manager Media Buying KPI Tracking Digital Strategy Audience Research Conversion Rate Optimization Reporting Campaigns

Senior Digital Marketing Specialist

Safa Soft

Oct 2022 - Oct 2023 (1 year)

Designed and managed social media strategies to enhance brand awareness and sales. Collaborated with designers for creative content and ensured brand consistency across various platforms.

Social Media Strategy Content Creation Brand Awareness Collaboration Analytics Reporting Marketing Strategy Digital Marketing

Senior Digital Marketing Specialist

Andalusia Group for Medical Services

Nov 2020 - Oct 2021 (11 months)

Developed and optimized monthly digital marketing plans and campaigns across various platforms. Created performance reports based on success metrics and optimized budget spending.

Marketing Planning Campaign Optimization Google Ads Facebook Ads performance reporting Budget Management Email Marketing Social Media Strategy Analytics Lead Generation

Senior Digital Marketing Specialist

Shiny White Dental Center

Sep 2020 - May 2021 (8 months)

Launched and managed marketing campaigns across multiple platforms including Google Ads and Facebook. Focused on customer acquisition and lead generation while measuring campaign performance.

Google Ads Facebook Ads Campaign Management Lead Generation Customer Acquisition Digital Marketing Email Marketing Strategy Development

Digital Marketing Specialist

Andalusia Group for Medical Services

Dec 2019 - Nov 2020 (11 months)

Executed improvements in processes and content for lead generation. Conducted market research and provided insights on campaign results and consumer trends.

Market Research Lead Generation Process Improvement Campaign Analysis Digital Marketing Consumer Reporting Strategy Development Content Marketing Analytics

Community Manager

Shahid.net MBC

Jan 2019 - Jan 2020 (1 year)

Created awareness and consideration plans for social media campaigns. Coordinated with content and design teams for campaign asset development.

Community Management Social Media Content Design Aware Campaign Development Team Collaboration Digital Strategy Reporting

Social Media Specialist

Huawei

Oct 2018 - Jan 2019 (3 months)

Managed social media strategies and content creation to enhance brand visibility. Collaborated with teams to ensure effective campaign execution.

Social Media Management Content Creation Branding Campaign Execution Team Collaboration Digital Marketing Strategy Development Analytics Reporting

Education

Degrees, certifications, and relevant coursework

Faculty of Arts

Bachelor of Arts, Mass Communication

2013 - 2017

Studied Mass Communication with a focus on Radio and Television, gaining insights into media production, communication theories, and audience engagement.