Enas Elgohary
@enaselgohary
Senior Media Buyer with expertise in digital marketing strategies.
What I'm looking for
As a Senior Media Buyer at Convertedin, I leverage my extensive experience in digital marketing to create and execute strategies that drive positive ROI for clients. My role encompasses everything from competitor research and audience selection to lead generation and conversion rate optimization. I am adept at managing media buying campaigns across various platforms, ensuring that each campaign is meticulously planned, targeted, and monitored for performance.
Previously, I served as a Senior Digital Marketing Specialist at Safa Soft, where I designed social media strategies that significantly increased brand awareness and sales. My responsibilities included creating high-quality content in both English and Arabic, collaborating with designers to enhance our brand's storytelling, and analyzing metrics to refine our strategies. My journey in digital marketing has also included roles at Shiny White Dental Center and Andalusia Group for Medical Services, where I honed my skills in campaign management and performance analysis.
Experience
Work history, roles, and key accomplishments
Senior Media Buyer
Convertedin
Oct 2023 - Present (1 year 8 months)
Responsible for planning and executing digital media strategies to achieve positive ROI for clients. Managed media buying campaigns from planning to reporting, while monitoring KPIs and optimizing campaigns across various platforms.
Senior Digital Marketing Specialist
Safa Soft
Oct 2022 - Oct 2023 (1 year)
Designed and managed social media strategies to enhance brand awareness and sales. Collaborated with designers for creative content and ensured brand consistency across various platforms.
Senior Digital Marketing Specialist
Andalusia Group for Medical Services
Nov 2020 - Oct 2021 (11 months)
Developed and optimized monthly digital marketing plans and campaigns across various platforms. Created performance reports based on success metrics and optimized budget spending.
Senior Digital Marketing Specialist
Shiny White Dental Center
Sep 2020 - May 2021 (8 months)
Launched and managed marketing campaigns across multiple platforms including Google Ads and Facebook. Focused on customer acquisition and lead generation while measuring campaign performance.
Digital Marketing Specialist
Andalusia Group for Medical Services
Dec 2019 - Nov 2020 (11 months)
Executed improvements in processes and content for lead generation. Conducted market research and provided insights on campaign results and consumer trends.
Community Manager
Shahid.net MBC
Jan 2019 - Jan 2020 (1 year)
Created awareness and consideration plans for social media campaigns. Coordinated with content and design teams for campaign asset development.
Social Media Specialist
Huawei
Oct 2018 - Jan 2019 (3 months)
Managed social media strategies and content creation to enhance brand visibility. Collaborated with teams to ensure effective campaign execution.
Education
Degrees, certifications, and relevant coursework
Faculty of Arts
Bachelor of Arts, Mass Communication
2013 - 2017
Studied Mass Communication with a focus on Radio and Television, gaining insights into media production, communication theories, and audience engagement.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
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