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Mohamed Mahmoud

@mohamedmahmoud9

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Performance Marketing Specialist at MUSE who optimized Hayba’s campaigns, increasing Purchase ROAS by 653.8%.

Egypt

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What I'm looking for

I’m looking to bring my campaign analytics, sourcing-funnel, and employer-branding experience to talent acquisition, where these skills intersect.

At MUSE, I manage multi-channel lead generation campaigns across Meta, Google, and TikTok for education clients. I also built Excel and Google Apps Script dashboards for client reporting and budget decisions.

At Hayba, I owned the end-to-end performance marketing strategy for an Egyptian fashion brand. My experiments across creatives, copy, landing pages, and audiences improved CTR by 32% and conversion rate by 24%; Purchase ROAS increased from 0.52 to 3.92.

At ARQQA Agency, I contributed to marketing strategy and managed paid media campaigns across Google Ads and Meta Ads Manager. I achieved a 3.8x ROAS and reduced CAC by 22% through ongoing optimization.

I’ve also managed campaigns for Oman-based clients through DHOW Marcom Agency and supported performance marketing across eCommerce and lead generation funnels focused on KSA through VxScaling Agency. I’m interested in applying my campaign analytics and funnel experience to talent acquisition, sourcing, and employer branding.

Experience

Work history, roles, and key accomplishments

Performance Marketing Specialist

MUSE Integrated Marketing & Communications Agency

Managed multi-channel lead generation campaigns across Meta, Google, and TikTok for education clients, building performance dashboards and audience segmentation strategies. Coordinated cross-functional delivery across 10+ active accounts and resolved technical tracking failures.

Stakeholder Reporting Meta Ads Google Ads TikTokAds Snapchat Ads Lead Generation Performance Dashboards Excel Google Apps Script Audience Segmentation GA4 Google Tag Manager META Pixels Cross Functional Collaboration

Performance Marketer (Outsourced)

DHOW Marcom Agency

Managed paid media campaigns for Oman-based clients, including the Mall of Muscat account, planning and optimizing targeting, budget allocation, and delivery.

Campaign Management Paid Media Campaign Optimization Budget allocation Performance Analysis

Freelance Performance Marketing Specialist (E-Commerce)

Hayba

Owned end-to-end performance marketing strategy for a D2C e-commerce brand, managing full-funnel acquisition across Meta Ads and implementing advanced tracking infrastructure. Achieved a 653.8% increase in Purchase ROAS and improved returning customer revenue by 35%.

Meta Ads GA4 META Pixels Conversion API Google Tag Manager A B Testing Creative Testing Landing Page Optimization Audience Segmentation Performance Dashboards CPC CPA ROAS LTV Funnel Conversion Product Feed Optimization Remarketing Collaboration

Marketing Executive & Branding Strategy Intern

ARQQA Agency

Contributed to annual marketing strategy development and managed paid media campaigns across Google Ads and Meta Ads Manager, achieving a 3.8x ROAS and reducing CAC by 22%. Conducted market research and supported rebranding initiatives.

Rebranding Google Ads Meta Ads Manager Full funnel strategy GA4 META Pixels UTM Parameters Market Research Competitive Analysis Performance Dashboards CPC CPA ROAS LTV CAC Direct Response Campaigns Product Feed Retargeting Lookalike Audiences

Freelance Performance Marketer

VxScaling Agency

Managed and scaled performance marketing accounts targeting the Saudi Arabian market, driving growth across eCommerce and lead generation funnels with full-funnel coverage.

ROAS CTR CPA Conversion Rate Budget Management Meta Ads TikTokAds Snapchat Ads Google Ads Full funnel strategy Audience Segmentation Budget allocation Creative Testing ROAS optimization CTR Optimization CPA Optimization Landing Page Optimization CRM Integration Data Analysis

Freelance Performance Marketer

Aspire International School

Managed lead generation campaigns for Aspire International School, focusing on attracting qualified admissions inquiries and optimizing audiences, creatives, lead forms, and budgets.

Lead Generation Audience Targeting Creative Testing Budget Management CPL (Cost Per Lead)

Education

Degrees, certifications, and relevant coursework

Cairo University

Bachelor's Degree, Mass Communication

Activities and societies: 1st Graduation Project at Cairo University (Card 181) with a 360 Campaign; Member of the Model of Advertising & Marketing (MAM); Participated in university workshops and events related to branding, media, and social media marketing; Assisted in organizing faculty activities; Member of Students for Egypt.

Graduated in Mass Communication with a focus on Advertising and Marketing.

Dr. Ehab Moslem

3-in-1 Marketing Diploma, Marketing

Completed a 3-in-1 Marketing Diploma.

Google

Fundamentals of Digital Marketing, Digital Marketing

Completed the Fundamentals of Digital Marketing certification.

Performance Marketeer LP

Performance Marketeer LP, Performance Marketing

Earned the Performance Marketeer LP certification.

AI for Content

AI for Content, Content Creation

Completed the AI for Content certification.

Pinterest Certified Media Buyer, Media Buying

Certified as a Pinterest Media Buyer.

Performance Marketing In Action

Performance Marketing In Action, Performance Marketing

Completed the Performance Marketing In Action certification.

Cairo University

Bachelor's Degree, Mass Communication

Activities and societies: 1st Graduation Project at Cairo University (Card 181) with a 360 Campaign; Member of the Model of Advertising & Marketing (MAM); participated in university workshops and events related to branding, media, and social media marketing; assisted in organizing faculty activities; member of 'Students for Egypt' at Cairo University.

Graduated in Mass Communication with a focus on Advertising and Marketing.