Open to opportunities

Hamza User

@hamzauser2

Message

Digital Marketing Specialist with expertise in media buying and strategy.

Egypt

Message

What I'm looking for

I am looking for a dynamic role that challenges my skills and fosters growth.

As a Digital Marketing Specialist with over 5 years of experience, I have honed my skills in media buying, particularly in managing substantial ad budgets across platforms like Meta Ads and Google Ads. My journey has taken me through various industries, including restaurants, grocery supplies, and smart home solutions, primarily within the Egyptian and Saudi markets. I pride myself on creating data-driven strategies that not only enhance brand visibility but also align closely with business objectives.

In my current role as a Media Buyer at Gegraph, I focus on audience segmentation and campaign optimization, ensuring that every dollar spent contributes to a high return on investment. My analytical skills allow me to generate actionable insights from performance data, which I leverage to enhance campaign effectiveness. I have successfully collaborated with creative teams to ensure that our ad content resonates with our target audience, driving engagement and results.

Throughout my career, I have been dedicated to continuous learning and improvement, as evidenced by my certifications in SEO, Google Ads, and Meta Ads. I am passionate about the evolving landscape of digital marketing and am eager to bring my expertise to new challenges that drive growth and innovation.

Experience

Work history, roles, and key accomplishments

Current

Media Buyer

Current

Gegraph

Jun 2022 - Present (3 years 1 month)

Managed paid advertising campaigns across Google Ads and Meta Ads, focusing on audience segmentation, budget allocation, and campaign optimization to meet objectives. Analyzed performance data, generating actionable insights to enhance ROI and collaborated with creative teams to align ad content with business goals and target audience.

Google Ads Meta Ads Segmentation Campaign Optimization ROI Analysis Data Analysis Collaboration

Media Buyer

Ebtekrat & S.Tech

Jul 2023 - Present (2 years)

Managed paid media campaigns with a focus on budget optimization and meeting KPIs, conducting keyword research and audience targeting to improve campaign performance. Produced performance reports to track campaign progress and recommend improvements.

Paid Media KPI Tracking Keyword Research Audience Targeting performance reporting

Digital Marketing Specialist

Gegraph

Jan 2020 - Present (5 years 6 months)

Developed and executed digital marketing strategies tailored to client needs, coordinating and supporting multi-platform campaigns to ensure consistent brand messaging. Monitored campaign performance and prepared detailed ROI-focused reports.

Digital Marketing Strategy ROI Reporting

Marketing Trainee

Orascom Development

Sep 2019 - Present (5 years 10 months)

Assisted in marketing-related tasks during an internship, gaining limited exposure to strategic marketing activities.

Internship

Sales Representative

Kumho

Jan 2017 - Present (8 years 6 months)

Built client communication and relationship-building skills while achieving sales targets. Provided excellent customer service and product recommendations, enhancing satisfaction.

Client Communication Relationship Building Sales Targets Customer Service Product Recommendations

Education

Degrees, certifications, and relevant coursework

Mansoura University – Faculty of Commerce

Bachelor’s Degree in Commerce, Commerce

Activities and societies: Head of Marketing – Mansoura Motor Sport, Marketing & PR Specialist – EYouth Entrepreneurship Program, Marketing Team Leader – Insan Project.

Completed a Bachelor's Degree in Commerce, focusing on core business principles and practices. Gained foundational knowledge in various aspects of commerce relevant to the modern business environment.