Looking for a job

Iriny Demian

@irinydemian

Message

I build measurable digital growth through performance marketing and paid media.

Egypt

Message

What I'm looking for

I'm looking to lead performance-focused digital marketing work where I can turn business objectives into measurable growth through paid media, integrated strategy, team collaboration, optimization, and actionable reporting.

At HMA Healthcare Marketing Agency, I manage and optimize Google Ads and Meta Ads campaigns for healthcare accounts, using campaign structures, audience strategies, budget allocation, and creative testing to improve results.

I've led full marketing teams at Faainex and digital marketing functions at Goo Hub, aligning integrated strategies with business and sales objectives. My work has covered paid media, SEO, PPC, email, content, social media, display campaigns, performance reporting, and budget management.

Across Egyptian and GCC markets, I translate business goals into measurable digital growth plans. I monitor CPL, CPA, CTR, conversion rate, ROAS, ROI, web traffic, and campaign costs to make data-driven recommendations.

Through freelance and agency work, I've planned social and paid media strategies, coordinated content and influencer collaborations, managed client accounts, and supported cross-functional teams from planning through optimization.

Experience

Work history, roles, and key accomplishments

Current

Senior Performance Marketing Specialist

Current

HMA Healthcare Marketing Agency

Jul 2025 - Present (1 year 1 month)

Manage and optimize paid advertising campaigns across Google Ads and Meta Ads for healthcare accounts. Develop campaign structures, keyword and audience strategies, budget allocations, and creative testing plans.

Google Ads Meta Ads Campaign Optimization Lead Generation Budget Management Data Analysis performance reporting

Current

Digital Marketing Specialist

Current

Freelance

Aug 2019 - Present (7 years)

Develop social media and paid media plans based on client objectives, audience needs, and previous performance. Plan campaigns, define KPIs, optimize budgets and media mix, monitor ROI, and prepare client reports.

Social Media Marketing Paid Media Campaign Planning KPIs ROI Reporting Client Reporting

Marketing Manager

Faainex

Oct 2024 - Oct 2025 (1 year)

Led the full marketing team, including content creators, graphic designers, and video editors. Developed and implemented integrated marketing strategies aligned with business and sales objectives.

Marketing Strategy Team Leadership Paid Advertising Content Planning performance reporting

Digital Director

Goo Hub

Apr 2024 - Oct 2024 (6 months)

Led and mentored digital marketing functions across strategy, social media, community management, content, and paid media. Oversaw the planning, execution, and optimization of SEO, PPC, social media, email, content, and display campaigns.

SEO PPC Social Media Marketing Email Marketing Content Marketing Display Advertising Budget Management Data Analysis

Account Manager

Kingsmen Agency

Nov 2021 - Apr 2022 (5 months)

Developed and managed social media strategies, content plans, and campaign KPIs for client accounts. Coordinated with copywriters, designers, marketing, sales, and product teams to ensure aligned deliverables.

Social Media Strategy Content Planning Campaign Management Client Coordination

Social Media Specialist

PMed

Jun 2020 - Jun 2021 (1 year)

Developed social media campaigns, content calendars, KPIs, and community engagement plans. Managed publishing across social channels and collaborated with designers and senior stakeholders.

Social Media Marketing KPI development Community Engagement Campaign Management