Muhammad Alallah
@muhammadalallah
Performance marketing specialist driving growth for mobile, SaaS, e-commerce.
EgyptWhat I'm looking for
I am a results-oriented performance marketing strategist with a proven track record of unlocking growth and improving conversion performance for businesses across mobile apps, SaaS, and e-commerce. I specialize in paid acquisition across social and search platforms, campaign optimization, and conversion tracking using MMPs and analytics tools.
I've executed and managed performance campaigns for companies and agencies—handling Google Ads, Meta, TikTok, Apple Search Ads, media planning, and tracking (Adjust, Firebase, GTM, GA4). I combine analytical rigor with creative execution to scale campaigns, improve ROI, and coordinate cross-functional marketing projects.
Experience
Work history, roles, and key accomplishments
Associate Performance Marketer
Sparkle Agency
Planned and executed paid acquisition campaigns across social and search channels and coordinated marketing strategy to improve campaign ROI and client performance.
Growth Performance Specialist
Nagwa LTD
Developed and executed performance marketing strategies across Google, Meta, TikTok and Apple Search Ads to drive user acquisition and improve conversion performance; implemented MMP and web tracking to optimize campaigns.
Media Buyer & Digital Marketing Specialist
Budget Digital Marketing Agency
Led performance marketing and media buying efforts, developed marketing strategy, coordinated projects, and produced content including copywriting and video edits to support acquisition funnels.
Digital & Performance Marketer
HULULLAK Business Solutions
Managed performance marketing and media buying across Google, Meta and TikTok; performed conversion tracking and analysis to optimize ad spend and campaign outcomes.
Education
Degrees, certifications, and relevant coursework
CUCairo University
Bachelor of Computer Science, Computer Science
Completed a Bachelor of Computer Science degree at Cairo University focusing on computing fundamentals and software concepts.
Tech stack
Software and tools used professionally
Availability
Location
EgyptAuthorized to work in
Job categories
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