Sairus bhattacharjee
@sairusbhattacharjee
Product marketing professional driving GTM, positioning, and growth through data-led enablement.
IndiaWhat I'm looking for
I’m a results-driven Product Marketing professional with 3+ years of experience in driving in go-to-market strategy, product positioning, funnel optimization, and sales enablement. I’ve owned messaging and enablement across multiple geographies, customer segments, and product portfolios—turning stakeholder input into clear campaigns and measurable outcomes.
Most recently, as a Product Marketing Analyst II at TE Connectivity, I led go-to-market strategy for a $6M two-wheeler connector portfolio and built a GPT-based content audit system that identified 115+ errors across product pages, reducing manual review time by 70%. Previously at Simplilearn, I owned the SkillUp freemium MAU growth charter—delivering a 30% MAU increase (78K → 101K) and 56% signup growth through segmentation, targeted reactivation flows, and multichannel content strategy, while scaling enrollments by 37% across 15+ launches.
Experience
Work history, roles, and key accomplishments
Led go-to-market strategy for a $6M two-wheeler connector portfolio across India, Southeast Asia, and global markets, owning positioning, messaging, and sales enablement for multiple customer segments. Built a GPT-based content audit system that found 115+ product-page errors, cutting manual review time by 70%.
Assistant Manager - Product Marketing
Simplilearn
Mar 2023 - May 2025 (2 years 2 months)
Owned the MAU growth charter for the SkillUp freemium product, delivering +30% MAU (78K → 101K) and +56% signups through segmentation, targeted reactivation flows, and multichannel content strategy. Scaled enrollments by 37% across 15+ product launches and built positioning/messaging assets including battle cards and launch decks.
Senior Content Writer
Flipkart (Shopsy)
Nov 2021 - Mar 2023 (1 year 4 months)
Drove a 43% increase in weekly active sellers through targeted retention campaigns and messaging optimization. Increased organic traffic by 25% via content strategy and SEO optimization while supporting brand campaigns for Big Billion Days and Grand Shopsy Mela.
Education
Degrees, certifications, and relevant coursework
Growth School
Product Marketing
2024 -
Activities and societies: Skills: Market Sizing, Sales Enablement, Product Promotion, Product-Led Growth (PLG).
Completed a Product Marketing Certification (Growth School) online, mentored by Siddharth Kathpalia (US Marketing Lead at VWO).
MVJ College of Engineering
Mechanical Engineering
2017 - 2021
Grade: First Class with Distinction
Studied Mechanical Engineering at MVJ College of Engineering in Bengaluru and graduated with a First Class with Distinction.
Availability
Location
IndiaAuthorized to work in
Job categories
Skills
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