Open to opportunities

Sadida Sayed

@sadidasayed

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Senior marketing lead with 8 years of experience in marketing for b2b, b2c and crypto companies.

India

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What I'm looking for

I’m looking to lead AI-native GTM and product adoption—building repeatable growth engines across discovery (AEO/LLM), acquisition, and lifecycle. I want to partner with founders and invest in automation, experimentation, and data-driven iteration.

With 12 years of experience In marketing I bring a strong background in partnership, strategies, campaigns, content marketing, growth marketing and strategic alliances that help brands grow. I combine this with my traditional marketing skill set in SEO,ASO, AI tools for marketing and content creation for an effective all round marketing growth.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketing Lead

Current

Kelp (KernelDAO)

Mar 2026 - Present (3 months)

Led communications during the LayerZero DVN exploit with stakeholder messaging, post-mortems, and KOL narrative briefs, stabilizing trust across a $2B+ TVL protocol. Built and ran GTM for KUSD across TradFi and DeFi audiences, launched an AEO programme, and used Claude Code + Etherscan segmentation to drive 10+ ETH in new vault deposits.

GTM Strategy Product Marketing Etherscan API Addressable DeBank Campaigns Crisis Communications KOL Narrative Management

Current

AI Market Intelligence Platform

Current

Meiseki Research Platform

Nov 2025 - Present (7 months)

Built an AI-powered market intelligence tool using Claude Code, MCP, and NotebookLM to automate trend analysis, competitive research, and structured report generation.

Claude Code MCP NotebookLM Agent Assisted Research Market Intelligence Competitive Research

Global Head of Marketing

SyncVault

Jun 2024 - Nov 2025 (1 year 5 months)

Built a 185K-user ecosystem (100K email subscribers, 85K social contacts) with $0.50–$0.70 CAC and reduced onboarding drop-off by 70%. Led a team of 10–13, managed $80K quarterly budget with 60+ partnerships and three CEX listings, and launched creator/referral loops that reduced reliance on paid channels.

Growth Marketing Lifecycle Marketing Community Led Growth User Acquisition Partnerships Budget Management

Head of Marketing – India

BitDelta

Oct 2023 - Jun 2024 (8 months)

Drove 20,000+ app installs through integrated paid, organic, influencer, and event-led campaigns during India–SEA expansion. Built a crypto campus ambassador network across 20+ universities and 15,000 students, and authored GTM/token strategy and SEA expansion playbooks.

User Acquisition Influencer Marketing Event Led Growth Community Building GTM Strategy Tokenomics SEO SEA Execution

Head of Marketing & Communications

Fanfury

Apr 2022 - Aug 2023 (1 year 4 months)

Promoted from Content Lead to Head of Marketing & Communications within 3 months and retained 50K+ core community through the Terra crash while competitors lost 60–80% of their base. Supported a $250K raise and $800K LP commitments via narrative and partner activation, and led a TGE campaign reaching 300K+ participants.

Web3 Marketing Narrative Development Fundraising Support