Jay Mehta
@jaymehta3
I build growth, lifecycle, and go-to-market systems for Web3 products from zero to scale.
What I'm looking for
I've led growth and lifecycle for Bitcoin.com’s $100M+ revenue product, Babylon Labs’ Bitcoin Staking Mainnet launch, and XO Market’s 0-to-1 launch. My work has delivered a 66.7% reactivation CTR, 50%+ month-over-month monetization gains, 100K-to-500K+ social growth, and 6,000+ users at $0.29 CAC.
I build products and the systems behind them: REAP has reached 6,200+ players and 73,000+ rounds with zero marketing spend, while my work spans GTM, positioning, CRM, ecosystem partnerships, content, tokenomics, and AI-powered automation. I’ve shipped ten-plus launches across testnet, mainnet, and pre-launch products, managed teams and agencies, and built lasting protocol, exchange, launchpad, KOL, and community relationships.
Experience
Work history, roles, and key accomplishments
Founder
REAP
Jan 2026 - Present (7 months)
Designed, built, and ran a provably-fair gaming protocol solo, including product, on-chain settlement, token economy, and automated content pipeline.
Founder
Stealth Pre-launch Startup
Jan 2026 - Jul 2026 (6 months)
Co-founded and led an AI-era creative-services marketplace, directing company direction, product strategy, and go-to-market.
Marketing Lead & Advisor
XO Market
Apr 2025 - Sep 2025 (5 months)
Led 0-to-1 GTM for a prediction-market protocol, driving 6,000+ high-intent users and 100x engagement growth in the first 90 days.
Marketing Lead & Advisor
Kaon Protocol
Sep 2024 - Jan 2025 (4 months)
Led protocol rebrand, repositioning, and first testnet launch, aligning marketing strategy and messaging to technical milestones.
Senior Marketing Manager
Babylon Labs
Jan 2024 - Sep 2024 (8 months)
Owned digital strategy through Bitcoin Staking Mainnet Phase 1 launch, growing Twitter following from 100K to 500K+ and directing ecosystem co-marketing.
Built and ran CRM and lifecycle systems, achieving 66.7% CTR on reactivation and driving 50%+ MoM monetization gains for a $100M+ revenue product.
Content & Community Manager
Crypto & Fintech Startups
Jun 2017 - Nov 2019 (2 years 5 months)
Took three early-stage startups from 0 to 1 through go-to-market, community building, and creative campaigns.
Content, Editorial & Publishing
Mumbai / Bangalore
Jan 2010 - Mar 2017 (7 years 2 months)
Produced product reviews, content, and photography, and wrote longform editorial across technology, science, automotive, business, and gaming industries.
Education
Degrees, certifications, and relevant coursework
Indian Institute of Management
Executive Programme, Branding & Advertising
Executive Programme in Branding & Advertising, accepted candidate expected to complete in 2027.
AIGA / University of Wolverhampton
Professional Diploma, Game Art
2010 - 2012
Professional Diploma in Game Art from AIGA / University of Wolverhampton, completed from 2010 to 2012.
MAAC / Cambridge University
Advanced Diploma, Animation & VFX
2008 - 2010
Advanced Diploma in Animation & VFX from MAAC / Cambridge University, completed from 2008 to 2010.
Availability
Location
Authorized to work in
Website
jayismeta.comJob categories
Skills
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