Open to opportunities

Kevin Fernandes

@kevinfernandes

Message

I grow Web3 products through community, SEO, content, and demand generation.

India

Message

What I'm looking for

I'm looking to grow products through hands-on community building, SEO, content, lifecycle marketing, and demand generation, ideally in Web3, payments, or technology products where I can own measurable growth outcomes.

I've grown Web3 and SaaS products at PayRam, Tegro, GuardianLink, and SpotDraft through community, content, SEO, and demand generation. At PayRam, I scaled merchant installations to 1,140+, grew organic traffic 55x, generated 2,200+ MQLs, and built a 4,000+ member Telegram community.

I've led NFT launches, trading tournaments, Discord operations, influencer campaigns, newsletters, partnerships, and product feedback loops across crypto, gaming, exchanges, and contract-management software. I also publish Stablecoin Brief, a weekly stablecoin and payments newsletter with 3,200+ subscribers, using Claude Code and ChatGPT Codex Skills to support research, drafting, and proofreading.

Experience

Work history, roles, and key accomplishments

Marketing Lead (Founding Marketer)

PayRam

Mar 2025 - Jul 2026 (1 year 4 months)

Scaled merchant installations from under 10 to 1,140+ in 15 months as the founding marketer, recruiting and managing a 2-member team and external agencies against a $6,000 monthly budget. Built the Telegram community from zero to 4,000+ members and grew organic traffic 55x.

Community Management Telegram Reddit SEO AEO Content Strategy Meta Ads Email Marketing Team Management Budget Management

Marketing Lead

Tegro

Apr 2023 - Mar 2025 (1 year 11 months)

Ran daily updates and moderation for a 10,000+ member Discord, grew X from 12,000 to 18,500+ followers, and wrote a weekly newsletter for 3,000+ subscribers. Designed and ran weekly trading tournaments averaging $200,000 in volume each.

Discord Newsletters Community Management Event Management KOL Marketing SEO Team Management

Analyst, Founder's Office

GuardianLink

Feb 2022 - Mar 2023 (1 year 1 month)

Owned NFT lifecycle management for Meta Cricket League, selling 55,000 NFTs for $625,000 in 9 minutes at genesis drop and a further 18,000 NFTs across subsequent micro-drops. Designed tournament formats and prize distribution for daily competitions averaging 2,000+ players per day.

NFT Web3 Community Management Discord Partnership Management Influencer Marketing Project Management

Content Marketing Associate

SpotDraft

Dec 2020 - Feb 2022 (1 year 2 months)

Improved primary and secondary keyword rankings through competitor analysis, page audits, and link building. Grew LinkedIn followers 160% and authored a monthly newsletter for 5,000+ subscribers.

SEO Content Marketing LinkedIn Newsletters HubSpot Email Marketing

Content and Technical Writer

Blockchain App Factory

Jan 2019 - Dec 2020 (1 year 11 months)

Executed white hat and black hat SEO strategies to target keywords and improve search rankings. Authored and edited 40+ whitepapers and technical documents for ICO, IEO, STO, and IDO client projects across the EU, UK, and US.

SEO Whitepapers Blockchain ICO I O STO

Staff Writer

NODWIN Gaming

Sep 2016 - Aug 2018 (1 year 11 months)

Researched, scripted, and oversaw production of 200+ episodes of Esports 360, India's first video-based esports news segment, later acquired by MTV India. Wrote a weekly newsletter for 35,000+ subscribers and managed offline event operations and vendor sourcing for live tournaments.

Content Creation eSports Newsletters Event Management Vendor Management Video Production