Looking for a job

Rohan Mahajan

@rohanmahajan

Message

I build GTM engines, product narratives, and demand systems that create revenue.

India

Message

What I'm looking for

I'm looking to build and scale GTM, product marketing, and growth systems for ambitious SaaS, AI, or FinTech companies, partnering closely with founders to shape positioning, demand generation, adoption, retention, and product roadmaps.

I've built GTM and growth engines from zero across B2B SaaS, AI, FinTech, and Web3, scaling adoption to 100K+ users and generating $1M+ in pipeline.

At TartanHQ, I rebuilt the market narrative and website, established the enterprise GTM engine, and generated $1M in qualified pipeline and $200K in revenue within six months. I also built an AI-native GTM stack and secured AWS and Zoho as launch partners.

At India Index, I led US-market GTM and product adaptation, increasing ICP-fit inbound demand by 40% while generating $400K in pipeline and $220K in revenue. Previously at Intract, I scaled partner-led distribution to $30K MRR, helped drive 400% growth, and built product and retention loops that reached 750K MAU.

I've also launched SaaS products at SaaS Labs, improved conversion and enablement at Xoxoday, and advised clients on full-funnel strategy at Befferent Digital. I teach product marketing, growth strategy, consumer psychology, and GTM execution to working professionals and MBA students.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing & GTM Manager

Current

TartanHQ

Dec 2025 - Present (9 months)

Re-architected TartanHQ's market narrative and website, built enterprise GTM engine from zero, generated $1M in qualified pipeline and $200K in revenue within 6 months, and scaled to 40 qualified leads/month.

GTM Strategy ABM Email Marketing Marketing Automation CRM HubSpot Freshsales Zoho Lusha Lemlist Programmatic SEO AI Native GTM Partnership Development

Current

Faculty | Guest Lecturer

Current

Young Urban Project

Nov 2024 - Present (1 year 10 months)

Trained 1,000+ working professionals and MBA students in Product Marketing, Growth Strategy, Consumer Psychology, and GTM execution, designing a practitioner-led curriculum.

Product Marketing Growth Strategy Consumer Psychology GTM Execution Curriculum Design Teaching

Volunteer NGO Consultant

SEWA Delhi

Sep 2024 - Dec 2025 (1 year 3 months)

Led digital strategy for SEWA, built communications and social media frameworks, and drove brand visibility to support funder onboarding and income for women artisans.

Digital Strategy Communication Skills Social Media Brand Visibility Fundraising Support

Growth Marketing & GTM Lead

India Index

Feb 2024 - Nov 2025 (1 year 9 months)

Led US-market GTM and product adaptation, lifting ICP-fit inbound demand by 40%, generating $400K in pipeline and $220K in revenue, and built enablement backbone for sales, CS, and partnerships.

GTM Strategy Product Led Growth Sales Enablement product narratives Market Positioning Customer Journey Mapping Competitive Analysis Product Evangelism

Exploratory Fractional CMO

Plena Finance

Jan 2024 - Dec 2024 (11 months)

Led product marketing, communications, and content across Crypto, FinTech, and TradFi, onboarding 30K users in a single quarter through KOL and community programs, and launched multi-channel acquisition campaigns.

Product Marketing Communication Skills Content Strategy Cryptocurrency Fintech Traditional Finance (TradFi)KOL Engagement Community Programs Multi Channel Acquisition Landing Page Design

Marketing & Growth Head

Intract

Dec 2022 - Jan 2024 (1 year 1 month)

Joined as founding marketer, scaled partner-led distribution to $30K MRR and 400% growth, led product development and full company pivot to Web3 Questing ecosystem, and built community to 750K MAU.

Product Led Growth Growth Strategy Community Building Content Marketing Web3 Blockchain Cryptocurrency PLG Experiments User Interviews Referral Engines Gamification X.Com Growth

Senior Product Marketing Manager

Xoxoday

Jun 2020 - Dec 2022 (2 years 6 months)

Lifted lead-to-conversion by 45% by re-architecting funnel content and retraining CS, owned positioning and messaging across sales-tech, HR-tech, and loyalty verticals, and built enablement arsenal and partnership programs.

Product Marketing Positioning Messaging Sales Enablement Competitive Intelligence Partner Programs Funnel Optimization Content Strategy

Communications Lead

Befferent Digital

Aug 2017 - May 2020 (2 years 9 months)

Designed and executed multi-channel paid media campaigns improving CAC by up to 30% for key clients, and spearheaded reputation management and crisis response strategies for high-profile clients.

Paid Media Meta Ads Google Ads Native Ads Reputation Management Crisis Response Content Strategy Social Media Strategic Advisory

Product Growth Lead

SaaS Labs

Aug 2016 - Aug 2017 (1 year)

Launched 5 SaaS products including Justcall.io from concept to market, scaled signups by 300% via SEO and onboarding flows, and interviewed 150+ users to refine positioning leading to 18% uplift in trial-to-paid conversion.

Product Launch SEO Onboarding Optimization User Interviews Persona Development Positioning Growth Strategy