sachi monnappa chokira
@sachimonnappachokira
Product Marketing Analyst skilled in analytics-driven growth, CRO, and marketing automation.
United StatesWhat I'm looking for
I am a strategic Product Marketing Analyst with 3+ years of experience applying analytics and automation to drive measurable product and marketing performance. I combine tools like Tableau, GA4, Salesforce, and marketing automation platforms to create scalable reporting and segmentation that inform revenue-focused decisions.
At Walgreens I built GA4-to-Tableau pipelines and self-service dashboards, led A/B tests that improved mobile conversions 22%, and automated KPI reporting to save significant analyst time. Previously, I managed digital campaigns and GTM launches, reducing CPL, increasing MQLs, and driving product sign-ups through targeted nurture and paid strategies.
I prioritize data-driven experimentation, cross-functional collaboration, and regulatory compliance (GDPR/CCPA/ADA) to optimize funnels, improve ROI, and deliver clear business impact.
Experience
Work history, roles, and key accomplishments
Product Marketing Analyst
Walgreens
Jan 2025 - Present (1 year 5 months)
Built GA4–Tableau integration and 5+ self-service dashboards, reducing executive reporting time by 15 hours/month; led A/B tests that raised mobile conversion rates 22% and improved ROAS by 28% via targeted Salesforce segmentation.
Marketing Specialist
Adons Softech
Jan 2021 - Jul 2023 (2 years 6 months)
Managed end-to-end digital campaigns with a $7,000+ quarterly budget, reducing CPL 18% and increasing MQLs 15% via HubSpot/Mailchimp automation; led GTM launches generating 500+ sign-ups in month one.
Education
Degrees, certifications, and relevant coursework
California State University, Northridge
Master of Science, Business Analytics
2023 - 2025
Completed a Master of Science in Business Analytics emphasizing data-driven marketing, analytics tools, and reporting to support product and campaign performance.
Nitte Meenakshi Institute of Technology
Bachelor of Engineering, Electronics & Communication
2018 - 2022
Earned a Bachelor of Engineering in Electronics & Communication with foundational coursework in electronics and communication systems.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Job categories
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