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Kiran Mayi Hari Babu

@kiranmayiharibabu

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Product marketing and analytics professional driving GTM strategy, revenue growth, and data-driven customer insights.

United States

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What I'm looking for

I'm seeking a data-driven product marketing role where I can lead GTM strategy, apply analytics and AI to boost revenue and adoption, work cross-functionally, and mentor junior analysts in a growth-oriented company.

I am a product marketing and analytics professional with an MS in Business Analytics who leverages data and AI to shape GTM strategy and drive measurable revenue growth. I have led multi-channel budgets, increased paid marketing ROI by 40%, and boosted feature adoption and MQLs through targeted product messaging and customer insights.

I build SQL-based reporting, automate persona generation using AI tools, and translate analytics into scalable marketing execution. I thrive in cross-functional roles where I can apply generative AI, forecasting, and mentorship to improve adoption and performance.

Experience

Work history, roles, and key accomplishments

AI Product Analyst

United Way of Greater Rochester

Aug 2024 - Dec 2024 (4 months)

• Led a Voice of Customer survey via Qualtrics, segmenting employees to uncover donation preferences and motivators.
• Applied generative AI to refine audience personas, validated it in Excel to uncover 3 key predictors of repeat giving.
• Presented insights using Canva AI deck, shaping GTM outreach with 5 new engagement ideas for the 2025 campaign roadmap.

Voice Of Customer (VOC) Collection Generative AI Market Research Data Storytelling

Product Marketing Intern

Outamation

Jun 2024 - Jul 2024 (1 month)

Designed GTM decks and product positioning for prospects, and launched LinkedIn Ads with audience retargeting that tripled page views and boosted awareness among high-value ABM accounts. Integrated Ads, SalesLoft, and CRM data in Power BI to track leads and ABM performance, reducing trend-detection time.

GTM Planning Product Positioning LinkedIn Ads ABM Power BI SalesLoft CRM Competitive Analysis Sales Enablement

Product Marketing Manager

Zoho

Jan 2023 - Jun 2023 (5 months)

• Managed a $2M multi-channel budget, A/B testing pages, to increase ROI by 40%.
• Partnered with product & sales to translate customer feedback into messaging, and positioning, boosting MQLs by 15%.
• Built competitive benchmarks using SEMrush, Ahrefs, Google Ads, and CRM data, increasing CTR by 10%.
• Increased feature adoption by 20% through product usage analysis and in-app notifications

Marketing Analyst

Zoho

Nov 2021 - Dec 2022 (1 year 1 month)

• Identified high-retention using LTV analysis, reallocating budget from low-performing ads to Asia markets.
• Developed marketing strategy to improve ROAS, optimized Google Ads lowered CAC by 80%.
• Initiated form analytics to identify high dropoff fields, increasing conversions 20% and org-wide adoption.
• Built forecasting models using revenue data, 95% accuracy in budgeting across 30+ regions.

Forecasting Budgeting Campaign Optimization LTV Modeling

Marketing Specialist

AIESEC

Aug 2019 - Jan 2021 (1 year 5 months)

• Led a 15-member team to design youth-focused event branding, content and messaging, driving 3,000+ virtual attendees.
• Researched and qualified high-value sponsors through outreach and referrals, securing 10+ partnerships worth INR 5 lakh ($6K).
• Built real-time Excel dashboards to track reach, conversions, and revenue across 300+ members, enabling quick insights.