Kiran Mayi Hari Babu

• Led a Voice of Customer survey via Qualtrics, segmenting employees to uncover donation preferences and motivators.
• Applied generative AI to refine audience personas, validated it in Excel to uncover 3 key predictors of repeat giving.
• Presented insights using Canva AI deck, shaping GTM outreach with 5 new engagement ideas for the 2025 campaign roadmap.

Designed GTM decks and product positioning for prospects, and launched LinkedIn Ads with audience retargeting that tripled page views and boosted awareness among high-value ABM accounts. Integrated Ads, SalesLoft, and CRM data in Power BI to track leads and ABM performance, reducing trend-detection time.

• Managed a $2M multi-channel budget, A/B testing pages, to increase ROI by 40%.
• Partnered with product & sales to translate customer feedback into messaging, and positioning, boosting MQLs by 15%.
• Built competitive benchmarks using SEMrush, Ahrefs, Google Ads, and CRM data, increasing CTR by 10%.
• Increased feature adoption by 20% through product usage analysis and in-app notifications

• Identified high-retention using LTV analysis, reallocating budget from low-performing ads to Asia markets.
• Developed marketing strategy to improve ROAS, optimized Google Ads lowered CAC by 80%.
• Initiated form analytics to identify high dropoff fields, increasing conversions 20% and org-wide adoption.
• Built forecasting models using revenue data, 95% accuracy in budgeting across 30+ regions.

• Led a 15-member team to design youth-focused event branding, content and messaging, driving 3,000+ virtual attendees.
• Researched and qualified high-value sponsors through outreach and referrals, securing 10+ partnerships worth INR 5 lakh ($6K).
• Built real-time Excel dashboards to track reach, conversions, and revenue across 300+ members, enabling quick insights.

Master of Science in Business Analytics (major: Pricing) completed at the University of Rochester’s Simon Business School from Jul 2023 to Dec 2024.

Bachelor of Business Administration with a major in Marketing completed at Bangalore University from Jun 2018 to Oct 2021.