Disha Kursange

I’m a Marketing Growth & Product Analytics professional with 4+ years of experience turning complex datasets into actionable insights for growth optimization, customer segmentation, forecasting, and performance measurement. I specialize in experimentation, attribution modeling, predictive analytics, and dashboard development to support cross-functional, data-driven decisions across marketing and product environments.

At Discover Financial Services, I’ve analyzed acquisition funnels end-to-end using Python and SQL, improving conversion rates by 8% and reducing multi-stage abandonment. I built customer propensity and value prediction models, increasing approval prediction accuracy by 12% across 1.2M+ monthly transactions, and developed Bayesian testing and uplift modeling to drive an 18% conversion lift across 50+ tests. I also delivered real-time dashboards in Power BI and Looker, reducing reporting turnaround time from 5 hours to 2 hours, while improving marketing efficiency by 23% and acquisition efficiency by 29% with 10% forecast accuracy gains.

Previously at HDFC Bank, I engineered cross-channel marketing analytics and dashboards, contributing to an 18% improvement in campaign ROI and a 22% increase in campaign effectiveness, while reducing reporting time by 25%. Earlier at Infinite Infolab, I supported product growth through A/B and multivariate testing and built adoption and churn dashboards via REST APIs and SQL pipelines, enabling reliable lifecycle monitoring for product decisions.